Latina Conference 2022 • ONLINE • April 12/13

Hispanic Lifestyle a leader in producing quality content highlighting the achievements of the Latinos/Latinas/LatinX community since 1995, is pleased to announce our annual Latina Conference will take place online over two (2) days, April 12 and 13, 2022. Hispanic Lifestyle’s Latina Conference is known for connecting Latinas of Influence nationwide by highlighting their personal and professional achievements. Considered a trailblazer in online event productions, this will be the 3rd year that Hispanic Lifestyle has produced this conference online.  Faced with large crowd gathering restrictions, Hispanic Lifestyle will continue to place the health and safety of our attendees as our top priority.

Latina Conference 2022 will feature discussions on topics such as; finance, health, community education and business with the focus of empowering women with resources and information. Our presenters include Latinas of Influence who are experts in their field. The highlight of the Latina Conference 2022 will be the recognition of Hispanic Lifestyle’s annual listing of Latinas of Influence.

The origins of Hispanic Lifestyle’s Latina Conference date back to 2000 when Hispanic Lifestyle developed a program that connects Latina community leaders, business owners and professionals.

OUR SPONSORS

Special Guest Speakers

Jill-Michele Meleán

LatinX “Jilly” was born and raised in Miami, Florida.   She blindly moved out to L.A and hit open mics, enrolled in The Groundlings, Second City L.A and Improv Olympic.  Eventually those sleepless nights paid off and she began touring with Latinos Locos, Cheech & friends, Pumps & Punchlines while still pursuing her Acting career.  

Veronica Corona

Veronica Corona is Founder and President of CM Cleaning Solutions, Inc. a janitorial services company dedicated to keeping office buildings, medical offices, and retail centers clean in 25 states. Ms. Corona is also the Vice Chair, California Hispanic Chambers of Commerce

Arlyn Broche

Breakout star and stunning Cuban beauty Arlyn Broche will take Hollywood by storm in the highly anticipated Season 2 of NBC’s “Young Rock,” premiering March 15th. Broche has been penned for 6 of the 12 episodes in the season, starring as Dany Garcia, the woman behind the iconic Dwayne “The Rock” Johnson. Audiences will recognize Arlyn from her role in Season 2 of HBO’s “Ballers” also alongside Dwayne Johnson.

Alexia Echevarria

Stunning and business savvy, Alexia Echevarria made her return to primetime television with the highly anticipated return of The Real Housewives of Miami. Alexia is the owner of Alexia + Frankie’s Beauty Bar in Miami

Maricela Cornejo

Maricela Cornejo is a women’s professional boxer. Cornejo is a former WBC international female super middleweight title, winning the title in 2015 against Latashia Burton at Mana Studios in Miami, Florida.

LATINA CONFERENCE 2022
Program Begins at 3PM PST

PART I – April 12, 2022 • 3:00pm
Connecting with Latinas of Influence

Welcome – Richard Sandoval, Hispanic Lifestyle

Sponsor Message – Valeria L. Esparza-Chavez,
Vice President, Hispanic Segment Strategy Lead
Wells Fargo Home Lending

Arlyn Broche, Actress, Entertainment Executive

2014 Latina of Influence | Veronica Corona, Entrepreneur

2005 Hispanic Lifestyle Magazine Cover Feature | Jill-Michele Meleán

Maricela Cornejo, Professional Boxer

Alexia Echevarria – Business Owner, The Real Housewives of Miami

* * *

PART II – April 13, 2022 • 3:00pm 

Welcome – Richard Sandoval, Hispanic Lifestyle

Sponsor Message – Diana Rodriguez, Managing Director
of Corporate Communications of MUFG Union Bank

Insights from Latinas of Influence

  • Claudia Romo Edelman • Founder of We Are All Human
  • Nora Guerra •  Affordable Lending Manager at Freddie Mac
  • Nina Huerta • Litigation Attorney at Locke Lord LLP
  • Zoila Escobar • SVP/ Chief Administrative officer, AltaMed Health Services

Presentation of Hispanic Lifestyle’s 2022 Latinas of Influence
Gabriela Sandoval, Hispanic Lifestyle

* Program and Speakers subject to change without notice.

SPEAKER PROFILES
Our current  speaker line up for Latina Conference 2022.  Please note speakers and the schedule are subject to change without notice.
Alexia Echevarria

Stunning and business savvy, Alexia Echevarria made her return to primetime television with the highly anticipated return of The Real Housewives of Miami. The Cuban bombshell was joined by fan favorites Lisa Hochstein and Larsa Pippen along with newcomers Guerdy Abraira, Julia Lemigova, and Dr. Nicole Martin. Adriana De Moura, Kiki Barth and Marysol Patton returned as friends of the Housewives. The Real Housewives of Miami Reunion Part 1 premieres exclusively on Peacock Thursday, March 3rd.

Alexia’s tagline did not fall short this season as viewers watched the ups and downs of her life to date. From the passing of her mother to her engagement to real estate investor Todd Nepola and new business, Alexia has managed to keep her head held high through it all.

Alexia embraced new beginnings with her fiancée Todd and her budding beauty salon business venture. This season dived right into the secrets and lies of her past marriage as she juggles an engagement and booming business. Alexia is the owner of Alexia + Frankie’s Beauty Bar in Miami. In addition to nail services, she expanded the business to include lashes application, spray tans, and blowouts and calls the spa her “little haven” that gives her life purpose.

Alexia holds the pulse of Miami’s Latin culture and loves to spend time at her Miami Beach home and admits she is, at times, more of an older sister to her two sons, Peter and Frankie. When she isn’t running the beauty bar, the “Cuban Barbie” stays active with cardio and yoga but loves to give back to the community through her philanthropic endeavors.

Arlyn Broche

Breakout star and stunning Cuban beauty Arlyn Broche will take Hollywood by storm in the highly anticipated Season 2 of NBC’s “Young Rock,” premiering March 15th. Broche has been penned for 6 of the 12 episodes in the season, starring as Dany Garcia, the woman behind the iconic Dwayne “The Rock” Johnson. Audiences will recognize Arlyn from her role in Season 2 of HBO’s “Ballers” also alongside Dwayne Johnson.

Dubbed “La Broche,” by her Latin following, she is quickly becoming the newest Latina to take over Hollywood. Both on and off the screen, she is representing Latinas everywhere as the new VP of Content for Areu Bros. Studios, the largest Latin studio in the United States.

One thing is for certain, Arlyn Broche has a bright future ahead and exciting projects planned for 2022.

As the daughter of Cuban immigrants, the Miami native had acting in her blood, quite literally. Her father was a very successful television, film and theatre actor in Cuba, Arlyn was destined to follow in his footsteps and from an early age envisioned herself to become a successful Hollywood actress. For political reasons the family had to flee the country in the Mariel boat lift with Arlyn’s two older siblings.

A gifted and creative child, at 9 years old, she was cast as Shakespeare’s ‘Juliet,’ later chosen to recite Jose Marti’s famous poem ‘Cultivo una Rosa Blanca’ at a Spanish Heritage Festival and subsequently cast in different roles, none too small, so long as they allowed her the opportunity to continue to express her passion for the arts. Arlyn went on to play different roles in her personal and professional life, including the role of young wife, mother of three kids and entrepreneur.

After graduating from G Holmes Braddock High School, she went on to attend Florida International University to major in business. Simultaneously, she was managing a family bakery with her high school sweetheart turned husband and gave birth to her first child. The young wife and mother at only 19-years-old proved she could handle lots of responsibility. One thing led to another and she decided to change her major to health care administration, and became the sole owner and administrator of a health care company. But, no matter what life threw at Arlyn, she never abandoned her dream of pursuing a career as an actress.

Even while managing her business, she auditioned and was accepted into the FIU Theatre program, while also being mentored and trained privately by Crystina Wyler, Lori Wyman, Marc Macauley, Marjorie W. Morhaim and Jeanett Hopkins, among others.

When she isn’t on set or at an audition, Arlyn loves spending time with her husband, Osvaldo and their three children: Victoria, Justin and Sophia.

Diana Rodriguez
Diana Rodriguez is Managing Director of Corporate Communications of MUFG Union Bank. She is a global, multi-lingual senior corporate and marketing communications executive, with a career that has spanned the financial services, energy, and manufacturing industries.

Rodriguez began her corporate communications career in 1996 and joined Union Bank in 2019. She drives comprehensive communications strategy for Union Bank lines of businesses and for MUFG in Latin America, working to advance and protect the company’s brand and reputation with its key internal and external stakeholders. Her responsibilities include media relations, public relations, internal communications, and social media engagement for Union Bank, MUFG in Latin America, and Corporate Social Responsibility for the Americas.

Rodriguez is active in the non-profit community and currently serves on the boards of the Hispanic Scholarship Fund Advisory Board for Southern California and INROADS Western Region Advisory Board. She also previously served on the boards of the California Hispanic Chambers of Commerce and Project Angel Food.

Previous to joining MUFG Union Bank, Rodriguez held senior communications roles at Wells Fargo, Capital One, AES Corp. and MeadWestvaco. At Wells Fargo, she also served as the enterprise president for Latin Connection, the company’s Latinx Employee Resource Group, serving a membership of 14,000 employees.

Rodriguez earned a bachelor’s degree in anthropology from Western Connecticut State University and completed graduate studies in anthropology from the University of Wisconsin-Milwaukee. She is based in Los Angeles, CA.

Jill-Michele Meleán

LatinX “Jilly” was born and raised in Miami, Florida.   She blindly moved out to L.A and hit open mics, enrolled in The Groundlings, Second City L.A and Improv Olympic.  Eventually those sleepless nights paid off and she began touring with Latinos Locos, Cheech & friends, Pumps & Punchlines while still pursuing her Acting career.  

Jilly was/is honored to be the first Latina Cast Member on FOX’s “MadTV”.  She recurred on Comedy Central’s “Reno 911” and has guest starred in a variety of shows onscreen and off.  

When the youtube rush of stars hit, Jilly took action to write/produce a feature film based on her story of having to work for a much younger internet sensation and her unique L.A friendships in “This is Meg”.  That film got picked up by HULU and is now streaming on Amazon Prime.   She also produced her one hour stand up special “White/Latina” that Comedy Dynamics acquired and is streaming on itunes, Spotify, On Demand, Amazon Prime, Dish, Spectrum and Google play.  

After the success of these indie projects, she teamed up with her good friend/colleague Carlos Alazraqui to write/produce and star in a comedy/horror feature film “Witness Infection” acquired by “Freestyle Media” that is available now for streaming on Amazon, iTunes, GooglePlay and most VOD platforms.    

IG @jillyonline

Maricela Cornejo
Maricela Cornejo is a women’s professional boxer. Cornejo is a former WBC international female super middleweight title, winning the title in 2015 against Latashia Burton at Mana Studios in Miami, Florida. In Hollywood, Maricela walked into the famous Wild Card Boxing Gym owned by Freddie Roach, in Hollywood, Dec. 2010. She found out she had great power and potential to take boxing by storm. She continued training for 11 months until she moved to Las Vegas November 2011 for her first amateur bout. She had only 4 amateur bouts before turning Pro August 2012.  Her current record is 15-5.
Valeria L. Esparza-Chavez
As the Hispanic Segment Lead for Wells Fargo Home Lending, Valeria Esparza-Chavez partners across the business, and with external stakeholders, advocacy groups, and industry trade associations to increase lending opportunities to Hispanic families across all income segments nationwide.

In her role, Ms. Esparza-Chavez is responsible for:
Developing and executing strategy focused on the Hispanic consumer demographic consistent with Wells Fargo strategy and goals.
Collaborating with internal and external stakeholders to develop relationships that further Hispanic homeownership.
Representing Wells Fargo externally with advocacy groups and audiences focused on growing the Hispanic segment.
Partnering across lines of business with other Diverse Segment leaders.

Valeria has spent most of her 17 year financial services career in consumer lending and has deep experience in developing and executing strategies to meet the needs of ethnically diverse families. She is active in her community and sits on the boards of Family Service of El Paso and Ciudad Nueva, nonprofits dedicated to empowering youth and families in the southern border community.

Valeria is a native Spanish speaker, first-generation American, and first generation college graduate. She earned a Bachelor of Arts degree from The University of Texas at Austin and has a Master of Business Administration from the University of Massachusetts at Amherst. She currently resides in El Paso, TX with her husband and family.

Veronica Corona
Veronica Corona is Founder and President of CM Cleaning Solutions, Inc. a janitorial services company dedicated to keeping office buildings, medical offices, and retail centers clean in 25 states.

With more than 20 years’ experience in the commercial janitorial industry, Veronica is committed to providing personalized customer service, which gives the company a competitive edge. She has been known to roll up her sleeves and join a crew to ensure client satisfaction.

Veronica has a passion for people and establishing relationships. She often says, “We’re not in the cleaning business; we’re in the people business.” With that in mind, she makes sure her employees are happy who in turn make sure the clients are happy.

Veronica is an award-winning entrepreneur who has been honored by the California Hispanic Chamber of Commerce, Los Angeles Latino Chamber of Commerce, Hispanic Lifestyle Magazine, Ford en Español National Latina Business-Women Association-Los Angeles, NAWBO- National Association of Women Business Owners and La Opinion newspaper.

Business Consultant- Assisting business owners with strategic solutions in operations, customer retention and end to end business needs for the past 3 years.

Senior Director for a purpose-based online shopping club business, where she offers the best, most effective, eco-friendly, safe, and affordable common household, and wellness products for the past 5 years.

Best Selling Author of “Latina Empowerment Through Leadership” a collaboration with 7 other women.

An Alumni of UCLA Anderson School of Management- Development for Entrepreneurs Program (2012) and USC Marshal- Latina Executive Global Leadership Program (2015)

A Distinguished Toastmaster with Toastmasters International and Public Speaking Coach- develop high level skills when presenting your business or speaking in front of an audience.

With a strong desire to give back, to empower and inspire others, the bilingual Los Angeles native is active in her community and serves on the boards of several non-profits, including Vice-Chairwoman for California Hispanic Chamber of Commerce, Board Member for Los Angeles Work Force Development, and an advisor for #Latina Geeks and the National Latina Businesswomen Association (NLBWA). She is also past president of NLWBA Los Angeles (2012-2014)

When Veronica is not managing day-to-day operations in her businesses, volunteering empowering others or speaking on panels, you can find her spending time with family and friends, reading, and/or golfing.

Latina Conference 2022 | Sponsorship Opportunities
Hispanic Lifestyle is pleased to offer sponsorship, underwriting and spotlight opportunities in support of Latina Conference 2022. Hispanic Lifestyle is considered a trailblazer in online event productions, this will be the 3rd year that Hispanic Lifestyle has produced this conference online.

When you factor in the QUALITY of our online productions, how the conference has EXPANDED beyond Southern California and the IMPACT our program has had in making meaningful connections between our speakers, attendees and sponsors.  It just makes sense to continue to produce our signature conferences online to provide EVERYONE access to these inspirational presentations, stated Richard Sandoval of Hispanic Lifestyle.

Sponsorship and advertising opportunities are available for this online event. To receive a sponsor deck, send your request to RDS@HispanicLifestyle.Com

Latina Conference Sponsorship Levels
Hispanic Lifestyle is pleased to offer supporters sponsorship and advertising opportunities for this online event. To receive a sponsor deck, send your request to RDS@HispanicLifestyle.Com

Deliverables

Presenting

Underwriting

Supporting

Community

Panel Sponsor & Presenter

X

Event Speaking Opportunity

X

X

* Online Promo Video Spot

2 x (30 or 60 sec)

1 x (30 sec)

1 x (15 sec)

** Logo online promotional materials 

X

X

X

X

*** Online Profile Posting

X

X

X

X

Email Newsletter Ad – (6 x) (Pixels)

970 x 250

970 x 90

300 x 300

300 x 300

Event Page Web Banner (Pixels)

300 x 300

300 x 300

300 x 300

300 x 300

Sponsorship Thank You Posting

X

X

X

X

Investment

$10,000

$7,500

$5,500

$3,500

* Videos to be featured during event
**  Social Media and Emails
*** Text article to be supplied by client
Online sizes are in pixels

Exhibitor Spotlight
Hispanic Lifestyle is pleased to offer a exhibitor spotlight opportunities for Small Businesses and Non-profit organizations

Package Includes

  • Sixty second video spotlight
  • Logo and link to clients website

Investment – $1,500

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