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2017 SoCal Business Expo and Conference | May 31, 2017

2017 SoCal Business Expo and Conference | May 31, 2017


Hispanic Lifestyle is pleased to announce that our 2017 SoCal Business Expo and Conference will take place on Wednesday May 31, 2017 at the Ontario Airport Hotel and Conference Center, Ontario, California. The roots of Hispanic Lifestyle’s business to business events date back to 1996. Over the years Hispanic Lifestyle has celebrated the success of 100’s of Latino owned businesses who continue to Survive and Thrive in California’s economy.

This year’s conference will focus on a legislative update, Leadership Training and how to become contract ready. Start Up and Business Owners looking for financing will have an opportunity to meet with Small Business Lenders.

During the luncheon program Hispanic Lifestyle will present our 2017 Survived and Thrived honorees. Lunchtime attendees have the opportunity to hear directly from the leaders of these companies. They have been asked to share with the audience insights on how their business have survived and and ultimatley started thriving tough economic times.

Sponsoring Hispanic Lifestyle’s 2017 Southern California Business Expo and Conference is Wells Fargo BankSouthern California Edison, the Inland Empire Small Business Development Center, Coke Cola, Rise Programs and

Start ups and business owners have an opportunity to speak directly with representatives from the U.S. Small Business AdministrationThe Inland Empire Women’s Business Center and U.S. Department of Commerce International Trade Administration.

Exclusive event photos taken by Richard Sandoval
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Past Hispanic Lifestyle Southern California Business Events
2016 Hispanic Lifestyle’s Southern California Business Expo and Conference 
2015 Hispanic Lifestyle’s Southern California Business Expo and Conference
2014 Hispanic Lifestyle Business Expo and Conference

DETAILS | Hispanic Lifestyle’s 2017 Southern California Business Expo and Conference*
Date |  Wednesday May 31, 2017
Location|  Ontario Airport Hotel and Conference Center, Ontario, California.

7:00am | Exhibitor Setup and Check in

8:00am | Attendee and Registration Open

9:00am | Legislative Update

Congresswoman Norma J. Torres California’s 35th congressional district

United States Congresswoman Norma J. Torres, representing California’s 35 Congressional District. Congresswoman Norma J. Torres represents California’s 35th congressional district which includes Bloomington, Chino, Fontana, Montclair, Ontario, Pomona, and Rialto. She previously served as a State Senator, Assembly Member, and as a Mayor and Council Member in the City of Pomona. Throughout her career in elected office, Norma Torres has worked to make government more responsive to the needs of Inland Empire residents.

10:00am | Excellence in Sales and Leadership
Presented by Adriana Gallardo is one of Southern California’s most successful business women. As the mastermind behind Adriana’s Insurance, an empire consisting of over 60 offices, Adriana is a symbol of leadership.

Richard Martinez is a recognized leader in the world of coaching, entrepreneur in the business of physical and emotional health, and now one of the leading specialists of one of the most talked about shows.

11:00am | Meet Local Small Business Lenders
One on One meetings with small business loan lenders.

Be Prepared to answer the following questions

  • Information on the company and principals (owners)
  • What the money is to be used for?
  • The amount requested?
  • Current and past 2 years of financial statements?

Moderator : Vincent McCoy, Executive Director Inland Empire Small Business Development Center
Vincent is responsible for operations, program development and management, fundraising, and staff supervision. Vincent joined the SBDC team in 2000 Vincent has a diverse business and technical background, and he also teaches Small Business Management and Marketing at Victor Valley College. He holds a BA in Accounting from California State University Hayward and an MBA in Marketing and Finance from Northeastern University.

Small Business Administration, SBA Representative | Sylvia Gutierrez
Sylvia works for the U.S. Small Business Administration, Santa Ana District office, her title is Economic Development Specialist and Women’s Business Outreach Representative. She has more than 20 years of experience in business development. Her marketing and outreach activities reach the tri-county area of Orange, Riverside, and San Bernardino. She is invited to speak on SBA Programs and Services by various organizations and TV networks.

Confirm Lenders:
Wells Fargo Bank
U.S. Bank
CDC Small Business Finance
The Export-Import Bank of the United States (EXIM)
California Commercial Capital
California Bank and Trust

NOON | 2017 Survived and Thrived Luncheon (Ticketed Activity)

Presentation of Hispanic Lifestyle’s
2017 Southern California Survived and Thrived Business Owners

Hispanic Lifestyle’s 2017
Survived and Thrived Business Listing



Company County
Adriana’s Insurance San Bernardino
Aleph Group Inc Riverside
Angel Jewelers San Bernardino
Arellano Associates San Bernardino
Associated Construction Services (ACS) Group Los Angeles
El Pachuco Zoot Suits Orange County
El Pollo Grill San Diego
Ensenada Markets Los Angeles
G.O. Pallets, Inc San Bernardino
Inland Empire Autobody & Paint, Inc. Riverside
Intergraded Security Management Group San Bernardino
Otilio Farms Ventura
Lazer Broadcasting Los Angeles/Inland Region
Rumba Room Live Orange County

ACS Group
ACS Group, Inc. is a full service general contractor providing the highest quality services for a diverse range of clients which include federal, state, local governments, major utilities and publicly traded retail corporations. Since 1993 ACS Group has evolved to become a leader in the construction industry and has the bonding capabilities of $20,000,000.  The company is owned operated by Darrell and Anna Sauceda.

Adriana’s Insurance
In 1993 Adriana Gallardo launched her own insurance business in a tiny office in Pomona California that only had room for two desks one for her, and one for mother. From the beginning, Adriana dedicated herself to serving the Latino community with a special touch, giving them personalized attention in their language. Today Adriana’s Insurance is an empire consisting of over 60 offices most in southern California with additional offices opening soon in other states.

Aleph Group Inc
Headquartered in Riverside California, Aleph Group Inc roots go back over 15 years. AGI designs and manufactures mobile units such as bloodmobiles, mobile dental or exam clinics, mobile command centers, prison transport vehicles, among other mobile vehicle projects. They have Survived and Thrived by expanding their market presence beyond the United States.  Named Exporter of the Year in 2015 by the SBA Aleph Group Inc is owned by Jales (Charlie) Mello.

Angel’s Jewelers
Founded in 1989, the Angel Jewelers family has served the Inland Empire featuring the finest exquisite handcrafted jewelry with a high regard for customer service tailored to their customers’ needs. Owner Liliana Andriani was born and raised in Cali, Colombia and came to the United States in 1986. Her studies in higher education were focused on Business Administration but her passion for jewelry has driven her to cultivate her trade knowledge beyond administrative concerns.

Arellano Associates
Since 1994 Arellano Associates has grown to become one of Southern California’s leading public communication firms serving predominantly government agencies, local jurisdictions and planning organizations. From high-profile projects such as the California High-Speed Rail Project, the recently-opened 91 Corridor Improvement Project and the Metro Gold Line Eastside Extension.  Arellano Associates has Survived and Thrived in large part because of the leadership of Genoveva Arellano and her commitment to understanding of what it takes to be successful with her passion for public service.

El Pacheco Zoot Suits
Inspired by the movie Zoot Suits main character El Pachuco, Phyllis Estrella along with the support of her husband Ray opened their business in 1978.  Providing classic clothing that was first introduced in the 1920’s and 30’s, loyal customers have been coming to their Fullerton, California location for prom’s, quinceañera, weddings and other special occasions for their Zoot suits. Demand for their classic clothing as grown beyond Southern California with many of their customers located out of state and even foreign countries. Next year El Pacheco Zoot Suits will celebrate 40 years in business.

El Pollo Grill
Opened in 1987 by Rafael and Constanza Lopez, El Pollo Grill is a family-owned restaurant and catering company located in Lemon Grove and Bonita California. The items you will find on their menu are recipes that have been in the Lopez and Garcia families for generations.

El Pollo Grill which was founded by immigrants never let language and cultural barriers get in their way of their American dream. The founders raised their children to be proud of who they are and where they came from. El Pollo Grill has been serving the San Diego community with great Mexican food since 1987.

Ensenada Markets
Alberto & Sara Segura never lost sight of their savings & entrepreneurial goal and in 1987  opened Ensenada Markets in La Puente, California. Ensenada Markets produces great tasting authentic foods and maintain honesty as a guiding core value of their services. Today with the involvement of their five daughters they have grown the business into three retail stores, two in Los Angeles County and one in Orange County.  Their corporate office is located in the City of Industry. For close to three decades now the Segura family business has established an important foundation of honesty, quality, and great customer service that made shopping at Ensenada Markets a true signature experience.

G.O. Pallets, Inc
Founded in 1984 by Guadalupe Ojeda, G.O. Pallets, Inc merged a wealth of experience and skill into a company that would earn a remarkable reputation as a leading pallet manufacturing company. In 2011 with the active involvement of daughters Lina Montes and Grace Flores they have doubled the number of employees and sales and will soon open a second location in the city of Jurupa Valley.  G.O.Pallets, Inc is very involved in the community by supporting various school clubs, city clubs and is politically involved.

Inland Empire Autobody & Paint, Inc.
Lucy and Isaac Gallardo established Inland Empire Autobody & Paint, Inc. in 2006; when many businesses where closing their doors.  Today, Inland Empire Autobody & Paint, Inc. services large fleet accounts such as Charter/Spectrum, Solar City, Quest Diagnostics,Riverside Metro Auto Group, Riverside County and City of Riverside.  This award winning company plans to expand their operation in the Inland Empire.

Intergraded Security Management Group (ISMG)
The roots of Intergraded Security Management Group (ISMG) go back to 2006.  This family owned business takes pride in the fact that all of their agents are licensed with the State of California, Bureau of Security and Investigative Services. ISMG provides an array of services that include executive protection, private investigation and uniform guards. Looking ahead ISMG will be expanding their services and adding a second office in the Coachella Valley.  ISMG is owned and operated by the Olguin family.

Lazer Broadcasting
Lazer Broadcasting Corporation is dedicated to providing superior quality Spanish Language Radio Programming in high-density Hispanic markets. They believe that providing top-quality programming to their listeners drives the best possible results for their advertisers.  Owned by Alfredo Plascencia who was born in Zacatecas, Mexico  purchased his first station in Oxnard, California in 1991. Today, Lazer owns and operates 20 Spanish-Language Radio Stations in more than 10 California Markets and in Reno, Nevada.

Otilio Farms
Otilio Farms, LLC has been in business since 2003 is owned by Hector Gutierrez a 1st generation farmer and strawberry grower who started farming 26 years ago. They currently have 240 acres of strawberries of which 55 acres are organic strawberries and they employ over 200 workers during peak strawberry growing season.  Mr. Gutierrez active in his local community of Oxnard/Ventura is also on the board of directors for the California Strawberry Commission which represents the interest of California Strawberries throughout the world.  California Strawberries are a $3 billion industry to the state of California and Hector is a leader in the industry with his production of conventional and organic strawberries.

Rumba Room Live
In 2000 The Rumba Room came to life in the heart of Universal CityWalk in Universal City. However in 2003 with the sudden passing of husband Ralph Hauser III, Delia Hauser took over the business and The Rumba Room quickly became a-must-visit landmark in Los Angeles. In 2011 the Rumba Room had to close its doors because of a contractual dispute. Fast forward to 2016 Rumba Room Live has become the place to be at GardenWalk in the heart of the Anaheim Resort District, just steps away from the happiest place on earth, the Disneyland Resort. Rumba Room Live is without a doubt a Latina owned business that has Survived and Thrived.

1:15pm | Door Prizes and Networking

2:00pm | Event Concludes

We are proud to have the support of community partners

For sponsorship information and more details on Hispanic Lifestyle’s Southern California Business Expo and Conference, please call 951.640.1146 or send your request to

Hispanic Lifestyle’s Signature Southern California Business event provides attendees, exhibitors and sponsors the opportunity to:

  • Meet business consultants and experts from the Small Business Administration (SBA), Small Business Development Center (SBDC), Women’s Business Centers and Department of Commerce and International Trade.
  • Network with buyers representing corporations and government agencies.
  • Meet and network with Latino Business Owners that have Survived and Thrived.
  • Network with Latino/ Latina Business Owners and Professionals.
  • Network with Latino/Latina Business Organizations.
  • Business Loans – Meet and network with the largest lenders to small businesses in the region.
  • Visit the Opportunity and Resources exhibitor area.

Over the last three years Hispanic Lifestyle’s events have attracted the largest gathering of Latino/Latina professionals in the region. The majority of the people that attend our events are business owners and professionals who are decision makers and define the word “influencers”. Hispanic Lifestyle has been organizing and producing quality events that celebrate the achievements of the Latino community since 1995.

Exhibitor Instructions

Hispanic Lifestyle’s SoCal Business Expo and Conference May 31, 2017 • Ontario Airport Hotel & Conference Center 700 N Haven Ave Ontario, CA 91764. Contact Person: Jenniemarie Ramirez Mobile (951) 505-9643

Tuesday evening Set-Up: After 5pm you may setup and leaving your non-valuable items overnight.

Wednesday Morning Set-Up: Set up between 7 – 8:00am. If you are going to be late, please text Jenniemarie at (951) 505-9643

We will start checking the attendees at 8:00am The booth is 8′ x 8′, includes 6 ft. table, black linen and two (2) chairs. Please be respectful of your fellow exhibitors, signage, music, etc. If you are planning to send items in advance, they must arrive no sooner than May 30, 2017 and marked Attn: Hispanic Lifestyle – Hispanic Lifestyle event (Richard Sandoval)

We are expecting over 300 attendees which includes your fellow exhibitors.

Door Prizes/GiveAways A Hispanic Lifestyle Representative will pick up your door prize for our attendees, we would like to announce them at the end of the event and promote via social media.  

Tickets Your exhibitor space includes 2 tickets for breakfast and pastries and coffee, please make sure that we have both names attending the event. We will be printing up name tags for each attendee.

Location Address and Phone Number Ontario Airport Hotel & Conference Center, 700 N Haven Ave Ontario, CA 91764 The venue phone number is (909) 980-0400.

Should you have any questions, please contact Jenniemarie Ramirez at (951) 505-9643.

For sponsorship and/or exhibitor information email at

** Note Speakers, Presenters and Honorees are subject to change without notice.

Exclusive Photos from Hispanic Lifestyle’s 2016 Southern California Business Expo and Conference
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