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Profile | Lazer Broadcasting

Alfredo Plascencia

Hispanic Lifestyle is pleased to recognize Lazer Broadcasting Corporation as a company that has Survived & Thrived.  They will be recognized at Hispanic Lifestyle’s 2017 Southern California Business Expo and Conference on May 31, 2017 at the Ontario Airport Hotel, Ontario, California.

Alfredo Plascencia was born in Zacatecas, Mexico being the youngest son in a family of 11 siblings. His father brought him and his siblings to the US to look for a better life. However, after only 4 years in the states, his father passed away and with the help of his brothers and sisters he completed his high school education. Alfredo married Yolanda in 1980, and began a family, having three children, Elizabeth, Julissa and Alfredo, Jr. Elizabeth received her Juris Doctor Degree, Julissa her Master’s in International Marketing and Alfredo, Jr. currently attends college.

Soon after he went to contractor’s school and received his license. In 1981 he began P&M Construction Clean Up Company. After having a successful construction company for ten years and investing in several real estate properties he decided to give the radio broadcasting industry a chance. He invested in one radio station in Oxnard, CA, naming it Radio Lazer and soon discovered his passion in the broadcasting industry.

Through Alfredo’s dedication, hard work and fast pace learning of the radio industry, he built Lazer Broadcasting Corporation , currently owning 26 radio stations throughout California and two in Reno, NV, making Lazer Broadcasting one the largest privately-held, and minority owned and operated radio broadcaster in the U.S. Furthermore, Alfredo is a strong supporter of education and has been co- founder of several non-profit organizations that promote education and provide scholarships.

Lazer Broadcasting programs the top rated Regional Mexican format known as “Radio Lazer,” the Adults Hits format known as “La Mejor,” the Ranchera format known as “La Mexicana,” and the Spanish CHR Hits known as “Latino.” Lazer Broadcasting Corporation is dedicated to providing superior quality Spanish Language Radio Programming in high-density Hispanic markets. We believe that providing top-quality programming to our listeners drives the best possible results for our advertisers. Lazer Broadcasting Corporation targets the ever-growing Hispanic demographic, which has proven to represent the most desirable consumer.

Lazer Broadcasting Corporation is not only committed to providing excellent music formats, but is also involved in all community-oriented services and it is well known for its participation with different non- profit and for-profit organizations dedicated to serve our community. Lazer is one of the largest supporters for Children’s Miracle Network, raising over 4.2 million for local community hospitals.

Our mission is to introduce our formats to new markets throughout the United States, develop satisfied customers, provide excellent customer service and deliver the best potential Hispanic consumer.


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