Recognized for his deep commitment to the Latino community a past Hispanic Lifestyle’s Image Award winner, ¬†Richard Montanez, director, Marketing – PepsiCo Americas Beverages¬†attended the 2012 Alma Awards with chief executive officer of PepsiCo Americas Beverages, Mr. Al Carey. PepsiCo has been a major sponsor of the Alma Awards for several years and has supported several Latino themed events and ¬†activities throughout the nation.

Mr. Montanez is also credited for creating “flaming hot Cheetos.”

As PepsiCo’s top Latino executive Montanez has been invited to speak and kick off Hispanic Heritage Month events at Fortune 100 companies that include Wal MART AND Kroger.