2017 Latina of Influence | Patricia Pérez
Hispanic Lifestyle is pleased to recognize a consumer marketing and corporate social responsibility specialist Patricia Pérez as a 2017 Latina of Influence.
Patricia Pérez is owner of VPE Tradigital Communications, one of the nation’s leading Latino-owned public relations firms. The agency specializes in serving the needs of corporate, governmental and non-profit entities seeking to reach the nation’s multicultural markets through culturally sensitive relationship-building techniques. Among the clients VPE has represented include Disneyland, Nestlé, Verizon Wireless, McDonald’s, The California Wellness Foundation, Televisa Foundation, among others.
Patricia is a consumer marketing and corporate social responsibility specialist, connecting brands with campaigns that resonate with the target audience and drive action and motivate consumer behavior.
Actively involved in the community, Patricia currently serves on the board of directors of the City of Los Angeles Workforce Investment Board and the California State Parks Foundation. She is also State President of AARP California.
Patricia is a sought-after speaker on marketing and social media strategies and has garnered numerous professional awards including a Women in Business Award presented by State Senate District 21, State Assembly District 43, and State Assembly District 44. She also won several Prism Awards by the Public Relations Society of America, received KVEA-TV’s Outstanding Hispanic Business Leader Award, an HPRA PRemio for Professional Distinction, was named one of the Influential Women Leaders by Business Life Magazine and was one of the Mujeres Detacadas by La Opinion newspaper. She also was presented with the Outstanding Business Woman Award by the National Latina Business Women’s Association.
Originally from El Paso, Texas, Patricia received her Bachelor of Arts degree from the University of California at Los Angeles.
Nomination submitted by past Latina of Influence Norma E. Pérez Juárez