35th Annual San Diego Museum Month
Largest Museum Month ever includes expansion into Tijuana/Baja California,
70+ participating locations, including LEGOLAND® California Resort and SEA LIFE® Aquarium
One of first endorsed events of World Design Capital San Diego Tijuana 2024
The San Diego Museum Council has announced that San Diego Museum Month will return for its 35th year from February 1-29, 2024. For the first time ever, the popular program is expanding to include cultural sites in Tijuana and Baja California, making this the biggest and most diverse San Diego Museum Month ever, with more than 70 regional cultural sites offering half-off admission throughout the month of February.
This year, San Diego Museum Month is also an officially endorsed project of World Design Capital San Diego Tijuana 2024, a year-long international showcase that recognizes cities for their effective use of design to enhance economic, social, cultural and environmental quality of life through unique experiences and explorations that stimulate thinking and bring communities together. San Diego Tijuana is the first cross-border region to be designated World Design Capital and the first time a U.S. city has been selected.
“As the tourism community celebrates the 35th Anniversary of San Diego Museum Month, I’m thrilled to congratulate the San Diego Museum Council on the program’s impressive growth,” said Julie Coker, president and CEO of the San Diego Tourism Authority. “This event is critical in connecting visitors and locals with our rich arts and cultural landscape. Expanding Museum Month to incorporate cross-border elements not only highlights our region’s diversity but also enhances the family experience with a broad array of art, science, music, and history. Museum Month will encourage visitors to see and do even more in our beautiful city”
San Diego Museum Month was created in 1989 to promote the region’s diverse range of high-quality cultural offerings during a traditionally slow period for most local museums. It has since grown to become a wildly popular program with both locals and tourists alike. In 2023, more than 110,000 people enjoyed half-off admission at local museums during Museum Month. The expansion into Mexico is expected to set a new record for participation.
The program has also grown over the years to include a broader range of San Diego institutions beyond traditional museums, including aquariums, nature and wildlife centers, gardens, historic sites, state parks, and more. In 2020, 40 museums participated in Museum Month. In 2024, there will be more 70 participating locations, including the newest additions of LEGOLAND® California Resort and SEA LIFE® Aquarium at LEGOLAND® California Resort, California Wolf Center, and Deer Park Winery & Auto Museum. For a full list of participating locations, visit the San Diego Museum Council website.