NCLR (National Council of La Raza) is pleased to announce that NBC has renewed its ALMA Awards partnership for a second year and will broadcast the 2012 NCLR ALMA Awards on Friday, September 21 from 8:00 p.m. to 9:00 p.m. EDT.  Celebrating national Hispanic Heritage Month, the one-hour prime-time special honors the nation’s premier Latino performers who promote accurate and positive images of Hispanics in entertainment.

“We are thrilled that Comcast and NBC have once again provided us a platform to pay tribute to those leaders in the Latino community who not only make contributions in the entertainment industry, but also push for greater representation and inclusion of Hispanics in the media as a whole,” said Janet Murguía, NCLR President and CEO.  “Last year’s ceremony showcased the amazing talent that our community brings to music, television, and movies, and we are looking forward to an even more memorable and exciting show this year.”

Since 1995, the NCLR ALMA Awards has honored outstanding Latino artistic achievements in television, film, and music.  The show is an essential part of NCLR’s mission to create greater opportunities for Latino families in the U.S.  As a national prime-time television entertainment special with a cause, the NCLR ALMA Awards demonstrates how diversity strengthens our country and inclusion strengthens the entertainment industry.

“NBC is incredibly proud to once again serve as the home for this awards show,” said Paul Telegdy, President, Alternative and Late Night Programming, NBC Entertainment.  “We are fully committed to the [ALMA] goal of promoting diversity and inclusion among the entertainment industry and are excited to partner with NCLR to highlight the contributions that Hispanic artists have made over the past year.”

NBCUniversal will partner once again with the NCLR ALMA Awards Executive Producers Eva Longoria, actress and activist, and Janet Murguía, NCLR President and CEO, to deliver another successful and dynamic show in 2012.