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Hispanic Lifestyle’s Business Expo and Conference | Aug 6, 2014

Hispanic Lifestyle’s Business Expo and Conference | Aug 6, 2014

Hispanic Lifestyle’s 2014 Business Expo and Conference will take place on Wednesday, August 6, 2014 at the Ontario Airport Hotel, Ontario, California from 8:30am to 2pm. The all day conference and expo will feature presentations by Latino Executives of Influence, briefings from representatives that provide resources for business owners  and the luncheon presentation of Hispanic Lifestyle’s 2014 Survived and Thrived Business Listing.

WF_logo_4cOur presenting sponsor for the Hispanic Lifestyle’s 2014 Business Expo and Conference is Wells Fargo Bank. Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.5 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 locations, 12,500 ATMs, and the internet (, and has offices in 36 countries to support customers who conduct business in the global economy.

sce285x285Southern California Edison is our Executive of Influence Breakfast Sponsor. An Edison International (NYSE:EIX) company, Southern California Edison is one of the nation’s largest electric utilities, serving a population of nearly 14 million via 4.9 million customer accounts in a 50,000-square-mile service area within Central, Coastal and Southern California. 

For more information call 951.940.9099 for more details and custom sponsorship packages. Our email is

Location: Ontario Airport Hotel and Conference Center – 700 N. Haven Ave. Ontario, CA. 91764

Time: 8:30am – 2:00pm

8:30am – Registration • Exhibitor Area • Networking. Note: Exhibitor Area will be open throughout the event.

9:00am – Executives of Influence Breakfast – sponsored by Southern California Edison

Master of Ceremonies – Executives of Influence Breakfast

Paul Granillo

Paul Granillo President and CEO, Inland Empire Economic Partnership (IEEP)
As President and CEO of IEEP Paul has brought a renewed vision for bettering the quality of life and business climate of Riverside and San Bernardino counties. Paul currently serves as Chair on the Board of Directors of Mobility 21, Chair of the California Stewardship Network, and Co-Chair of the California Economic Summit.  Paul is a member of the Regional Economic Alliance Leaders of California, and the Southern California Association of Governments Global Land Use and Economics Committee. He also sits on the Board of Directors for The Community Foundation Serving Riverside and San Bernardino Counties, and Cal State San Bernardino’s Foundation Board.

Hispanic Lifestyle’s 2014 Executives of Influence Honorees

Castulo de la Rocha

Mr. Cástulo de la Rocha, President and CEO of AltaMed Health Services Corporation. A long standing community health leader for more than 35 years. During this time, he has taken AltaMed, a non-profit community health clinic, from two employees to a fully-accredited Federally Qualified Health Center (FQHC) with over 1,900 employees. Today, AltaMed is the largest FQHC in the State of California and among the top five in the nation, delivering more than half a million patient visits annually from 43 sites in Los Angeles and Orange Counties, including 21 clinic sites and 11 senior care service centers.



Ingrid Otero-Smart

Ms. Ingrid Otero-Smart is the President/CEO of Casanova Pendrill. Ingrid started her career at McCann Erickson in her native Puerto Rico. She joined CP after three years as President of Anita Santiago Advertising. Previously she was with Mendoza Dillon & Asociados, rising to President and COO. Client experience includes automotive, packaged goods, travel, pharmaceuticals, financial services, retail and technology categories, having worked with companies such as Ford Motor Co, Cingular, Sears, Kraft Foods, IKEA, Wells Fargo Bank, GlaxoSmithKline, Pfizer, and McNeil Consumer Products, among others. She is a member of the Board of Directors of the Association of Hispanic Advertising Agencies (AHAA) and a past President of that organization.

10:15 am – Business Resources, Marketing and Business Match Making Tips

Briefings by

12:00pm – Hispanic Lifestyle’s 2014 Latino Owned Business Survived and Thrived Luncheon – Sponsored by Wells Fargo Bank

Featured speakers:

Donna J. Davis Region IX – U.S. Small Business Administration Regional Administrator

Donna Davis

Donna Davis recently joined the U.S. Small Business Administration as Regional Administrator for Region IX, which encompasses Arizona, California, Guam, Hawaii, and Nevada.  Davis has over three decades of experience in working with small businesses and corporations, as well as public service with governments at the city, state and federal levels.

She served most recently as the President and CEO of DIR Group, Inc., a business and advocacy consulting firm.  Before that, she was the CEO of the Arizona Small Business Association.  Davis also served as President, CEO and Founder of a portfolio of companies with involvement in domestic and global event management and an international speakers’ bureau.  Earlier in her career, she was a Park Ranger at Grand Canyon National Park.

Davis has served on the boards of the American Indian Chamber of Commerce-AZ, the National Small Business Association, Arizona Chamber of Commerce and Industry, National Association of Women Business Owners, and Women Impacting Public Policy and is a Leadership America inductee.  She is a graduate of Northern Arizona University and completed a Harvard Business School Executive Program.

J. Adalberto Quijada Santa Ana/Inland Empire District Director 

J. Adalberto Quijada

J. Adalberto Quijada is the District Director of the Santa Ana District Office of the U.S. Small Business Administration with service responsibility for the counties of Orange, Riverside and San Bernardino in Southern California. In fiscal year 2012, the Santa Ana District Office approved 1,423 loans generating $1,125,397,500 in financial assistance to small businesses. In addition, the Santa Ana District Office awarded 69 8(a) contracts for a total of $82 million.

As District Director, Mr. Quijada is responsible for the delivery of SBA programs and services to approximately 6 million people in the tri-county area, which covers over 28,000 square miles. Small businesses in the geographic area comprise in excess of 600,000, representing 16% of the total California business population. Quijada is also responsible for the management and oversight of SBA Resource Partners including four Women’s Business Centers, three SCORE chapters and a Regional Lead Center with a network of five Small Business Development Centers and three satellite locations. The district office and its resource partners provided counseling and training assistance to approximately 33,000 clients in fiscal year 2012


We are pleased to announce Hispanic Lifestyle’s 2014 Listing of Latino Owned Businesses that have Survived and Thrived. The businesses below have been invited to participate in our luncheon on August 6, 2014.

Alvarez Auto Group Riverside, CA
Cardenas Markets Ontario, CA
Casa Herrera Pomona, CA
De La Riva Construction Inc.  Fullerton, CA
El Aviso Magazine So.Cal, CA
EndPak, Packaging Pico Rivera, CA
La Reina/Anita’s Mexican Food Los Angeles/San Bernardino, CA
LaSalle Medical Associaties So.Cal, CA
Mi Sueno Winery Napa Valley, CA
Midpoint Bearing Ontario, CA
Montalvan Sales Ontario, CA
Oremor Automotive Group Ontario, CA
VPE TRADIGITAL Communications Pasadena, CA

1:30pm – Conclusion and Door Prizes

We are proud to have the support of community partners

Speakers and presentations subject to change without notice. Please return to our website for the latest updates.

Hispanic Lifestyle’s production partner, Grand Avenue Studio Inc. has  produced over 80 events in the past 19 years including the Hispanic Image Awards, Latina Conference and business expos.

Exclusive photos from Hispanic Lifestyle’s 2014 Latina Conference which took place on April 3, 2014.

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