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Event | Spanish Book Fair, April 29 – May 1

LéaLA, the Spanish book fair in

Los Angeles

April 29, 30 and May 1 2011

One of the most ambitious efforts to celebrate the world of Spanish language books will make its debut when LéaLA, the Spanish book fair in Los Angeles, premieres April 29, 30 and May 1, at the Los Angeles Convention Center.  “This book fair is the first of its kind in the U.S.,” says Marisol Schulz, Director of LéaLA.  “LéaLA was conceived as a cultural festival where the spinal cord is the literary program, a space where authors from Latin American countries and U.S. Latino writers can find a home that reflects the U.S. Latino reality. A place where Hispanics from all walks of life can rediscover their roots, reading, culture and understand the new society they are building in the U.S.,”

LéaLA will feature an impressive gathering of highly acclaimed authors from the literary, cultural and entertainment worlds.  More than 100 publishers and 80 authors will showcase their works from fiction to non-fiction, with topics ranging from history to empowerment, for everyone from book aficionados to children just learning to read, in Spanish and English.  The jam-packed literary and cultural program will complement the sale of books and give the public a close-up look at the wonders of the written page in an entertaining way.

Confirmed authors include:

Isabel Allende, Laura Restrepo, Francisco Martin Moreno, Xavier Velasco, Sealtiel Alatriste, Carmen Boullosa, Sanjuana Martinez, Paco Ignacio Taibo II, and Sandra Lorenzano.  Also participating will be the Director of the Royal Spanish Academy, Jose Manuel Blecua; former Miss Universe, Dayanara Torres; legendary singing superstar, Jose Jose; actress Kate del Castillo, and more celebrities who will read to children in the kids’ zone.

The Mexican state of Jalisco is the honored special guest and as a tribute LéaLA will present a homage to three Mexican literary greats: Juan Rulfo, Agustín Yáñez and Juan José Arreola, as well as the theatre performances by one of Mexico’s greatest artists, actor-writer-director, Ofelia Medina, presenting “El Placer de Nuestra Lengua,”  “The Pleasures of Our Tongue,” with the Rubén Albarrán (lead singer of Café Tacvba). The play’s name is a double entendre referring to the Spanish language as well as our physical tongue.  It is a dramatic staging where delicate, romantic lyricism is intertwined with potent eroticism through the Spanish Language.  The Ballet Folclórico of the University of Guadalajara, considered one of the best folk dance troupes in Mexico with international acclaim, will also offer a command performance, with concert caliber mariachi on Sunday, May 1 at the Wiltern Theatre.

Plenary sessions, book signings, talks, panel sessions and talks will fill each day’s program revealing insights into a plethora of topics including: popular trends, current events, immigration, the vitality of Latino culture in the U.S. and Latin America, the history and roots of Latin American countries, mysteries of love and sex, personal finance, mental and physical health for women, gay history, the drug trade, Mexican cinema in L.A., the art of Mexican cuisine, and the education crisis, among others.

Topping each day will be evening concerts at the Nokia Theatre with top recording artists including, Lupillo Rivera and Banda El Limon, Pedro Fernandez, and Molotov and Kinky.


The event is open to the public and expects to draw over 30,000 people. Admission is free to the book fair. Event hours are: 10 a.m. to 7 p.m. at the Los Angeles Convention Center, Concourse Hall, 1201 South Figueroa St., Los Angeles, 90015.  Tickets for the concerts and theatre performances are available through Ticketmaster.  For more information visit the LéaLA website at


LéaLA is an initiative organized by the University of Guadalajara USA Foundation and supported by the Guadalajara International Book Fair, Feria Internacional del Libro, known worldwide as FIL; and the University of Guadalajara in Los Angeles.


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