Elwiri will launch of the only Spanish-language lifestyle mobile phone app during the Fest.
At the media kick off of the San Diego Latino Film Festival I met the cofounders.
elwiri (www.elwiri.com) has partnered with the San Diego Latino Film Festival (www.sdlatinofilm.com) to launch the first Spanish-language “lifestyle” mobile phone application during the Festival March 8 – 18 at the Ultra Star Mission Valley Cinemas at Hazard Center.
“Hispanic mobile usage is growing four times faster than the general population and represents twenty five percent of total U.S. iPhones ownership,” said Wolf Bielas, elwiri CEO and technology industry veteran. “74 percent of Hispanics said their primary decision when picking a movie was based on information from the internet.”
elwiri offers business merchants a way to generate new local customers immediately, and Spanish language consumers a way receive location-based coupons and discounts from local merchants.
The app also provides opportunities for companies looking to grow their exposure with the Hispanic market, including ads, content contribution and fully tailored icons for companies within the application.
The application provides:
· Movie Reviews & Showtimes
· Coupons and Discounts
· Daily Updates
· Information on Local Events