2021 Latina of Influence | Sandra Campos
Hispanic Lifestyle is pleased to recognize CEO, entrepreneur and operating partner, Sandra Campos as a 2021 Latina of Influence. Annually Hispanic Lifestyle acknowledges the achievements of Latinas who make a difference in our community.
A full listing of our 2021 Latinas of Influence were announced during the digital presentation of Hispanic Lifestyle’s Latina Conference 2021.
VIDEO EXCLUSIVE – Sandra’s Presenation for the 5th Annual Women Business & Wellness Conference
ABOUT THE HONOREE
Sandra Campos is a CEO, entrepreneur, and operating partner within the retail and consumer products sector. She has been building global fashion lifestyle brands for more than twenty years. She is the founder of Fashion Launchpad, the only digital masterclass edtech platform specifically for the fashion-retail-beauty industries.
Sandra advises startup businesses in tech, fashion/beauty, and consumer products such as Katie Kime-home and sleepwear brand, Bubble-beauty startup for GenZ, Saavitude-startup helping to design through AI, Project Verte-a comprehensive dashboard for ecommerce,Purple Dot-software that helps brands sell their inventory more profitably. In addition, she’s an investor, mentor, and board member.
As the former CEO of Diane Von Furstenberg, Sandra is known as an innovator and evolved a traditional business into one focused on global digital acceleration and the implementation of Omni-channel strategies to enhance the consumer experience. Under her leadership, the business turnaround was under way with profitable KPI improvements within each channel, created a Weekly Wrap newsletter with The Newsette, established collaborations with female founded brands such as Lingua Franca and Ashley Longshore, and promoted the “In Charge” mission throughout every consumer touchpoint. The company substantially reduced its losses through improvements in operational efficiencies, product margins, inventory management, and store rationalization.
Prior to DVF, Sandra was instrumental in restructuring Iconic brands such as Juicy Couture, Bebe, and BCBG. An executive with broad skills and experience, Sandra focuses on driving digital innovation, fueling international expansion, and leading youth culture marketing. Her international experience has included brand building in many regions with hundreds of stores in China and SE Asia, the Middle East, and Europe.
Her entrepreneurial ventures include Mobi and Cynosure Holdings-ACH, a celebrity brand management co responsible for launching Selena Gomez’s lifestyle collection.
Ms. Campos is a frequent keynote speaker, panelist, and invited guest on MSNBC, Telemundo and Bloomberg on topics ranging from innovation at retail, leadership, and diversity in the workplace. She has been named one of the top 100 Latina Leaders by Latino Leaders Magazine, was one of 2019 Top Líderes in Business by Hispanic Executive Magazine, named a 2020 Top Woman in Retail and was honored by Girls Inc.
Sandra lives in NYC and spends her time with her three kids and partner in the Hudson Valley on her rescue horse farm.
Sandra was instrumental in restructuring Iconic brands such as Juicy Couture, Bebe, and BCBG
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