WORKING SCHEDULE (Subject to Change) 7:00 am | Exhibitor Setup and Check in 8:00 am | Attendee and Registration Open 9:00 am | Latino/Latina Executives of Influence Awards and Round Table 10:00 am | WORKSHOPS AND PRESENTATIONS 11:15 am | MEET THE LENDERS  12:30 pm | Presentation of Hispanic Lifestyle’s 2018 Survived and Thrived Honorees 2:00 pm | Networking and Door Prizes

9:15 am | Latino/Latina Executives of Influence Awards and Round Table.  Hispanic Lifestyle is pleased share our 2018 Executives of Influence.

TRACK ONE | “Reboot Your Business and Connect with Your Purpose” Panel Discussions

Moderator: Shelly Harrison – CEO – Founder, Luminary Leaders Panelists:

• Mark Maes – President/Founder – Maes and Associates, LLC. 
• Lindon Austin Crow – President – Productive Learning 
• Kiana Webb – President (Family owns 16 McDonald’s locations)
• Vikita Poindexter – President/Founder – Poindexter Consulting Group 
• Bill Chamberlain –  VP Sales & Marketing RACEWAY FORD

TRACK TWO | “Business en Espanol” Presenter(s) Yolanda McCarver – Keen Bookkeeping |  Certified Bookkeeper, Certified QuickBooks ProAdvisor, Certified Pro Cloud QuickBooks Online, Certified Small Business Profit Consultant Sylvia Gutierrez, Especialista en Desarrollo Económico – Sylvia trabaja para la Administración de Pequeñas Empresas, mejor conocida como (SBA).  Es especialista en desarrollo económico y cuenta con más de 20 años de experiencia. También está encargada de promover Programas Para Mujeres Empresarias, los cuales promueva arduamente, y de promover el SBA con la comunidad Latina.

How to Become Loan Ready

• One on One meetings with small business loan lenders.
• Be Prepared to answer the following questions
• Information on the company and principals (owners)
• What the money is to be used for?
• The amount requested?
• Current and past 2 years of financial statements

MODERATOR – Vincent McCoy, Director Inland Empire Small Business Development Center

Vincent McCoy, is an experienced small business expert with an ownership and management background in various industries. The past decade he has served the Inland Empire Small Business Development Center as Director and, for a year, as a business consultant. He helps companies and individuals look at the strategic goals, assess the validity of market offerings and determine where the future lies in their business ventures.

PANELISTS

Yvette Salas, Relationship Manager at Camino Financial.
Camino Financial is an online platform offering loans and personalized advisory to small businesses. Yvette is passionate about serving small businesses and has developed a deep understanding of their needs after working for her family’s restaurant business for over 10 years. She was the first employee hired at Camino Financial, and has helped the Company grow into one of the most prominent online lenders serving underbanked communities. Prior to Camino Financial, Yvette worked as a loan officer for several brokerage firms including Wells Fargo. Yvette’s key strengths are her ability to deliver great customer service and simply explain financial products to her clients. Yvette is fluent in Spanish and has worked closely with the Latino community for over 20 years.

Victor Behnke, Vice President Business Area Manager Wells Fargo Bank
Mr. Behnke, independently, provides one-on-one sales coaching to 36 business specialists in the Riverside and San Bernardino counties. Develops new and re-designs existing coaching protocols and programs to meet business need. Evaluates the effectiveness of sales coaching and provides feedback and recommendations to management. Acts as a business partner in providing necessary tools and resources to sales members to the increase the sale of financial products and services. Analyzes performance trends, identifies developmental needs and provides coaching techniques and recommendations to improve sales performance. Acts as a product knowledge and sales process resource for sales force and company management. Collaborates with management in the communication and implementation of regional and corporate business/sales initiatives. Analyzes market information and determines which products and services should be targeted for individual locations.

Christine Sanchez, Business Development Officer at ACCION in the Inland Empire
Accion is a non-profit micro-lending organization, who offers small Business Loans, organize workshops for Small Business Owners, and connect them with resources available to them in the community. The mission of Accion San Diego is to create economic opportunity for primarily low-to-moderate income, business owners who lack access to traditional sources of credit. Through business loans and support services, we strengthen the roots of emerging entrepreneurs and help them to thrive in their communities, creating social and economic change.

Lunch Program

• Presentation of Hispanic Lifestyle’s 2018 Survived and Thrived Honorees

2:00pm Networking and Door Prizes