Countdown To BizCon2018








Hispanic Lifestyle’s BIZCON 2018 will take place June 7, 2018 in Ontario, California 

Hispanic Lifestyle’s annual Business Conference and Expo celebrating the achievements of Latino/Latina owned businesses will take place on June 7, 2018 at Ontario Airport Hotel and Conference Center, Ontario, California. BIZCON 2018 is being presented by Hispanic Lifestyle with the sponsorship support of  Wells Fargo BankSouthern California EdisonCoca Cola, HR Benefits Consulting Inc, Riverside County EDA,Ontario Airport Hotel and

We have the resource support of the Inland Empire Small Business Development CenterInland Empire Women’s Business Center and SCORE.

Hispanic Lifestyle’s 2017 Survived and Thrived Honorees

This one day event will feature workshops, panel discussions, exhibitors and the presentation of Hispanic Lifestyle’s 2018 Survived and Thrived Business honorees and 2018 Executives of Influence.

The roots of our annual business event go back to 1996 when Hispanic Lifestyle began highlighting the achievements of regional Latino/Latina owned businesses.  Over the years Hispanic Lifestyle has recognized hundreds of companies and in 2014 we reformatted the event to celebrate those businesses that have “Survived and Thrived” operating a company during difficult economic conditions.

Hispanic Lifestyle’s annual business event has the reputation of attracting hundreds of Latino, Latina business owners and professionals from throughout California and the United States.  Several diverse business organizations, chambers of commerces and associations participate in this event which showcases Hispanic Lifestyle’s commitment to bring communities together.

For sponsorship information or questions regarding BizCon 2018, please contact Hispanic Lifestyle  at ‭(213) 705-3322‬ or send an email to




Option 1 | Opening Session and Workshops – $19.99

Option 2 | General Admission Full Day, Includes Executives of Influence, Workshops and Survived and Thrived Luncheon – $34.99

Option 3 | VIP FULL DAY (VIP Seating) Includes Executives of Influence, Workshops and Survived and Thrived Luncheon (Before May 31st) – $44.99

Purchase Tickets Online at


EXHIBITOR | Large Business 8x8 Space Includes 2 Full Access Tickets – $350

EXHIBITOR | Small Business/Non-Profit 8x8 Space Includes 2 Full Access Tickets – $200


CO-SPONSOR | $4,950 Logo as a Co-Sponsor on all promotional materials (print and online video) • One 3-4 min video Interview to be distributed via Hispanic Lifestyle’s social media network • Exhibitor Opportunity (8x8 exhibitor space) • Speaking opportunity at the event • Ten (10) Tickets • Profile posting on (Logo and 100 words and website link) • Web Banner (280 x 280 pixels) on and, Term – 6 months • Logo rotating at the event.

COMMUNITY SPONSOR | $2,500 Logo as a Community Sponsor featured on online promotional materials • Exhibitor Opportunity (8x8 exhibitor space) • Ten (10) Tickets • Profile posting on (Logo and 100 words and website link) • Web Banner (280 x 280 pixels) on and Term – 6 months • Logo rotating at the event.

SUPPORTING SPONSOR | $1,500 Logo as Supporting Sponsor – Exhibitor Opportunity (8x8 exhibitor space) • Ten (10) Tickets. Logo rotating at the event.

Purchase Exhibitors/Sponsorship Online at


EVENT DETAILS WHAT: Hispanic Lifestyle BizCon 2018 WHEN:  Thursday, June 7, 2018 WHERE: Ontario Airport Hotel and Conference Center – 700 N Haven Ave, Ontario, CA 91764 WHO SHOULD ATTEND: Business Owners, Professionals, Community Leaders, Start Up Companies PARKING: FREE


WORKING SCHEDULE (Subject to Change) 7:00 am | Exhibitor Setup and Check in 8:00 am | Attendee and Registration Open 9:00 am | Latino/Latina Executives of Influence Awards and Round Table 10:00 am | WORKSHOPS AND PRESENTATIONS 11:15 am | MEET THE LENDERS  12:30 pm | Presentation of Hispanic Lifestyle’s 2018 Survived and Thrived Honorees 2:00 pm | Networking and Door Prizes

9:00 am | Executives of Influence Awards and Round Table

9:15 am | Latino/Latina Executives of Influence Awards and Round Table.  Hispanic Lifestyle is pleased share our 2018 Executives of Influence.

Alex Nogales President & CEO, National Hispanic Media Coalition
Clemente A. Mojica President & CEO, Neighborhood Partnership Housing Services (NPHS)
Nancy Negrette Chairman and President, Stater Bros. Charities
Tim Rios Senior Vice President, Wells Fargo Bank Government and Community Relations Group
10:00 am - TRACK ONE | "Reboot Your Business" Panel Discussion

TRACK ONE | “Reboot Your Business and Connect with Your Purpose” Panel Discussions

Moderator: Shelly Harrison – CEO – Founder, Luminary Leaders Panelists:

10:00 am - TRACK TWO | Business en Espanol

TRACK TWO | “Business en Espanol” Presenter(s) Yolanda McCarver – Keen Bookkeeping |  Certified Bookkeeper, Certified QuickBooks ProAdvisor, Certified Pro Cloud QuickBooks Online, Certified Small Business Profit Consultant Sylvia Gutierrez, Especialista en Desarrollo Económico – Sylvia trabaja para la Administración de Pequeñas Empresas, mejor conocida como (SBA).  Es especialista en desarrollo económico y cuenta con más de 20 años de experiencia. También está encargada de promover Programas Para Mujeres Empresarias, los cuales promueva arduamente, y de promover el SBA con la comunidad Latina.


How to Become Loan Ready

  • One on One meetings with small business loan lenders.
  • Be Prepared to answer the following questions
  • Information on the company and principals (owners)
  • What the money is to be used for?
  • The amount requested?
  • Current and past 2 years of financial statements

MODERATORVincent McCoy, Director Inland Empire Small Business Development Center

Vincent McCoy, is an experienced small business expert with an ownership and management background in various industries. The past decade he has served the Inland Empire Small Business Development Center as Director and, for a year, as a business consultant. He helps companies and individuals look at the strategic goals, assess the validity of market offerings and determine where the future lies in their business ventures.


Yvette Salas, Relationship Manager at Camino Financial.
Camino Financial is an online platform offering loans and personalized advisory to small businesses. Yvette is passionate about serving small businesses and has developed a deep understanding of their needs after working for her family’s restaurant business for over 10 years. She was the first employee hired at Camino Financial, and has helped the Company grow into one of the most prominent online lenders serving underbanked communities. Prior to Camino Financial, Yvette worked as a loan officer for several brokerage firms including Wells Fargo. Yvette’s key strengths are her ability to deliver great customer service and simply explain financial products to her clients. Yvette is fluent in Spanish and has worked closely with the Latino community for over 20 years.

Victor Behnke, Vice President Business Area Manager Wells Fargo Bank
Mr. Behnke, independently, provides one-on-one sales coaching to 36 business specialists in the Riverside and San Bernardino counties. Develops new and re-designs existing coaching protocols and programs to meet business need. Evaluates the effectiveness of sales coaching and provides feedback and recommendations to management. Acts as a business partner in providing necessary tools and resources to sales members to the increase the sale of financial products and services. Analyzes performance trends, identifies developmental needs and provides coaching techniques and recommendations to improve sales performance. Acts as a product knowledge and sales process resource for sales force and company management. Collaborates with management in the communication and implementation of regional and corporate business/sales initiatives. Analyzes market information and determines which products and services should be targeted for individual locations.

Christine Sanchez, Business Development Officer at ACCION in the Inland Empire
Accion is a non-profit micro-lending organization, who offers small Business Loans, organize workshops for Small Business Owners, and connect them with resources available to them in the community. The mission of Accion San Diego is to create economic opportunity for primarily low-to-moderate income, business owners who lack access to traditional sources of credit. Through business loans and support services, we strengthen the roots of emerging entrepreneurs and help them to thrive in their communities, creating social and economic change.


2:00pm Networking and Door Prizes



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