Introducing ReWork Media Group
ReWork Media Group Debuts as Creative Agency Behind Hispanic Lifestyle, Offering Bold Strategies for an Evolving Media and Cultural Landscape
Menifee, CA — As conversations around culture and inclusion become increasingly complex, a new agency is stepping up to help brands navigate with clarity and purpose. ReWork Media Group officially launches as the production and creative engine behind the nationally recognized Hispanic Lifestyle brand and as a bold, standalone creative firm offering innovative content services for clients committed to community, culture, and impact.
Definition • rework | rēˈwərk | making changes to the original version
Founded by media visionary Richard Sandoval, ReWork Media Group provides professional:
- Full-service event planning and production
- Broadcast-quality and digital-first video production
- Photography for editorial, branding, and cultural storytelling
While Hispanic Lifestyle continues as a vibrant, active brand with its own media platforms and signature events, ReWork Media Group is the studio behind the scenes, crafting meaningful experiences and stories that resonate.
In today’s shifting political landscape, many organizations and brands are re-evaluating how they engage with communities, particularly in light of growing resistance to Diversity, Equity, and Inclusion (DEI) initiatives.
ReWork Media Group was created to thoughtfully adapt and evolve original creative concepts in response to these challenges. Its mission is to continue highlighting the authentic voices and stories of underserved and underrepresented communities—regardless of shifting political sentiment.
Though some brands may be cautious due to current pressures, ReWork’s approach is built on long-term insight: building authentic relationships with diverse audiences is both smart business and essential brand practice.
ReWork Media Group helps organizations forge meaningful connections by amplifying the stories of entrepreneurs, business leaders, and cultural changemakers. This strategy builds trust, cultural relevance, and brand equity—especially among audiences historically ignored or misrepresented.
Looking ahead, ReWork Media Group remains the exclusive creative partner for Hispanic Lifestyle programming, events, and initiatives, including the Culture & Influence Conference Awards, Women Business Wellness Conference Series, and preparing for the launch of Hispanic Lifestyle Plus streaming network.
