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Connecting Latinas of Influence – Los Angeles

Connecting Latinas of Influence – Los Angeles

Connecting Latinas of Influence Series Kicks Off in the Los Angeles Area September 14, 2023

Hispanic Lifestyle is celebrating the 10th anniversary of our Latinas of Influence Listing  with our return to an in-person event titled “Connecting Latinas of Influence”.  Our program will take place just east of Los Angeles at the landmark Luminarias Restaurant and feature panel discussions with Latina community leaders in areas business, education and entertainment. The evening will culminate in a networking reception to celebrate a decade of Hispanic Lifestyle’s Latinas of Influence listing. You won’t want to miss out on this fantastic opportunity to connect with and learn from some of the most influential Latinas in our community. Hispanic Lifestyle magazine made its debut in 1997 with the mission of promoting positive images of our community. Hispanic Lifestyle introduced the Latina Conference concept in 1999 in Southern California.

“Our Connecting Latinas of Influence – Los Angeles event will debut Hispanic Lifestyle’s mini-conference format. This is an incredible opportunity to connect and learn from influential Latinas in the business world with panel discussions, featured speakers and a networking reception. Hispanic Lifestyle will record each stop of our Connecting Latinas of Influence Series for future streaming on our platform, “HispanicLifestyle.com  said Richard Sandoval, president of Hispanic Lifestyle 

Hispanic Lifestyle will record each stop of our Connecting Latinas of Influence Series for future streaming on our platform, HispanicLifestyle.com. Program subject to change without notice.

CONNECTING LATINAS OF INFLUENCE
Los Angeles EVENT DETAILS

WHEN | September 14, 2023 • 4pm – 7PM
WHERE | Luminarias Restaurant – 3500 W Ramona Blvd, Monterey Park, CA 91754
WHO SHOULD ATTEND | Community Leaders, Business Owners, Professionals and previously recognized Hispanic Lifestyle Latinas of Influence.
DRESS | Business Professional

WORKING PROGRAM

  • Check-in – 4pm – Exhibitors, Headshot Photographer, Networking
  • Welcome – Richard Sandoval, Hispanic Lifestyle
  • Host – 2022 Latina of Influence, Marabina Jaimes, EMMY Winning Host,  Bilingual Voice Talent
  • Message from our Sponsor – 2019 Latina of Influence Alice Juarez, Region Bank President, Wells Fargo Bank
  • Discussion – Value, Money and Wealth
  • Discussion – Empowered and Focused – Latina Leadership
    • Verónica Corona,Chairwoman of the California Hispanic Chambers of Commerce
    • Vanessa Delgado, Founder and Managing Partner, Azure Development
    • Elizabeth Jinzo, Executive Director/Founder, Designated Exceptional Services for Independence
    • Moderator – Diana Rodriguez, Crisis Communications & Issues Management Expert
  • 5:30 – Networking • “Lite Dinner” • Exhibitors/Vendors • Headshot Photographer
  • Presentation – 2023 Latinas of Influence
    • Vanessa Delgado , Founder and Managing Partner, Azure Development
    • Erica TejedaVice President/Downtown Los Angeles District Manager, Wells Fargo Bank
    • Tanya TorresDirector of Investments | Certified Financial Planner, Park Avenue Securities
    • Karla V. Gonzalez, MBAAssistant Director/Adjunct Professor and Entrepreneur. Inland Empire Small Business Development Center
    • Evelia CarmonaSenior Manager, Transformational Leader, Southern California Edison
    • Esmeralda HernandezFounder/Owner Beauty Creations Inc.
    • Elizabeth MartinezVice President Business Development, Meruelo Enterprises, Inc.
    • Chantal Camarillo, Diverse Segments Senior Business Strategy Consultant, Wells Fargo Mortgage
  • Event Concludes – 7pm
OUR SPEAKERS
Alice Juarez
A 32-year veteran, Alice Juarez is the region director for Wells Fargo’s Los Angeles market. In this role, she leads more than 700 Regional Banking employees across 86 branches in Los Angeles County.

During her tenure at Wells Fargo, Juarez has held several senior leadership banking positions, including Service Manager, Branch Manager, District Manager and Area President. She started as a teller in the Los Angeles Main Branch.

A proven Wells Fargo leader with expertise in working with multiple segments, including high-value customers, and in leading teams to higher performance, she has been the recipient of numerous awards such as Hispanic Lifestyle magazines “Latina of Influence,” an honor it bestows annually to Latinas who are making a difference in their respective industries, and are living role models for the Hispanic/Latino community. In addition to, being recognized as one of the most influential leaders in Los Angeles by Los Angeles Business Journal’s L.A. 500.

A strong DE&I advocate, Juarez was instrumental in the development and leadership of the Central California region’s Diversity Council whose efforts embrace and promote diversity and inclusion in all aspects of business.

An active member in her community, Juarez serves on the California Restaurant Association Foundation board of directors, the United Way of Greater Los Angeles board of directors, and Los Angeles Chamber of Commerce CEO Council.

She is a Los Angeles native and earned her undergraduate and graduate degrees from the University of Phoenix and graduated with honors from Pacific Coast Banking School at University of Washington in Seattle.

Diana A. Rodriguez

DIANA A. RODRIGUEZ

Head of Corporate Communications | Media Relations | Strategic Communications | Public Relations | Integrated Campaign Management | Crisis Communications & Issues Management

Diana Rodriguez is a senior level Corporate Communications and Public Affairs executive with deep experience in consumer, retail, and financial services . She is a global, multi-lingual leader known for leading reputation management, content marketing, brand building, and public relations strategies.

Rodriguez has held corporate communications leadership positions at Union Bank, Wells Fargo, Capital One, and AES Corporation. Most recently, at Union Bank she drove comprehensive communications strategy for all Union Bank lines of business, MUFG in Latin America, and Corporate Social Responsibility for the Americas, working to advance and protect the company’s brand and reputation with its key external and internal stakeholders. Her responsibilities included media relations, public relations, issues and crisis management, internal communications, digital strategies, and research.

Rodriguez is active in the non-profit community and currently serves on the board of the Hispanic Scholarship Fund Advisory Board for Southern California. She previously served on the boards of the California Hispanic Chambers of Commerce, INROADS Western Region Advisory Board, and Project Angel Food.

She was recently selected as a “Latina of Influence for 2022” by Hispanic Lifestyle, a national U.S. publication. At Wells Fargo she also served as the enterprise president for Latin Connection, the company’s Latinx Employee Resource Group, serving a membership of 14,000 employees.

Rodriguez earned a bachelor’s degree in anthropology from Western Connecticut State University and completed graduate studies in anthropology from the University of Wisconsin-Milwaukee. She is based in Los Angeles, CA.

Elizabeth Jinzo

For over twenty years, Elizabeth Jinzo has led a grassroots effort to help people with disabilities achieve more. Every day she leads a team of dedicated educators and mentors who work with clients in one-to-one settings, helping them identify and overcome barriers to success. Elizabeth espouses a life-long learning process, and has been assisting many of her clients achieve their goals for years and even decades. Elizabeth believes that human connection and community integration are essential to the learning process, and her lifelong goal is to end segregation for people with disabilities.

Elizabeth began her journey as a disability advocate when her daughter, Desirae, was born prematurely with a myriad of developmental disabilities. Motivated to see her daughter succeed, Elizabeth obtained a degree in Child Development from the University of California, Los Angeles. She worked as a certified teacher for the Los Angeles Unified School District, as well as working as a Regional Center disability social worker for fifteen years.

Today, Desirae lives independently and is successfully navigating adulthood. Elizabeth wanted to make the journey easier for families similar to her own. In 2008, she founded Designated Exceptional Services for Independence (D.E.S.I.), an organization geared towards helping children and adults with disabilities to live independently. They currently serve over 75 families from their headquarters in East Los Angeles, working directly in communities throughout East and Southeast Los Angeles County, focusing on traditionally underserved, at-promise communities. Most of the families served are Latino, and her organization is known as a leader in providing culturally and linguistically sensitive services to this population. Elizabeth also works with the county to provide occupational training opportunities to young single mothers.

Recognized as a firebrand for her work; she has been featured on ABC 7 Los Angeles and NBC4 Los Angeles, among other publications. She speaks regularly throughout Southern California at business events, disability conferences, parent advocacy meetings, and educational seminars.
She has been honored with several professional affiliations, including January 2020, by the Honorable Christina Garcia, Assemblymember of the 58th District, for her efforts toward integration as an Unsung Hero for the community at the Pride 58 Gala.

She is an avid public speaker, sharing her experience and expertise in disability. In 2014, she was honored as Woman of the Year by California State Senator Ed Hernandez, and was recognized as a Woman of Achievement by Senator Tony Mendoza in 2015. In 2018, her work was celebrated in an official proclamation of the U.S. Congresswoman Lucille Roybal-Allard’s Women’s History Month message.

Additionally in her celebratory decade of D.E.S.I., Elizabeth was recognized by Hilda Solis, Supervisor of the first district of the Los Angeles County Board of Supervisor and the Los Angeles County Commission on Disabilities for making outstanding contributions to the First District and for promoting equality and accessibility for people with disabilities. 

Elizabeth lives in Banning, California with husband Kenny and their three dogs.

Esmeralda Hernandez

Esmeralda Hernandez, the visionary entrepreneur behind Beauty Creations. Born in Mexico, she moved to the US with her mother at nine. Starting at a young age, Esmeralda’s business acumen was evident as she bought and resold Barbie dolls and later expanded to selling hair “stringers.” This led her to explore the beauty industry and establish Beauty Creations, providing high-quality, affordable cosmetics. Under Esmeralda’s leadership, the brand has achieved tremendous success, generating $40 million in sales and expanding globally to 38 countries. The company recently acquired a new facility in California, enabling in-house manufacturing and a headquarters for their operations. With retail stores and plans for expansion, Beauty Creations continues to thrive. Esmeralda’s journey exemplifies perseverance and the pursuit of dreams, making her an inspiration

Chef Lala

Chef LaLa: Empowering Lives Through Food, Health, and Knowledge

Chef LaLa, a dynamic and inspirational speaker, stands at the forefront of lifestyle excellence, wielding her passion for food, health, and knowledge as instruments of empowerment. Her journey is a remarkable fusion of culture, creativity, and unwavering dedication, poised to ignite a spark of inspiration at the upcoming Hispanic women’s event.

A Culinary Visionary
Chef LaLa is a multifaceted talent, boasting accomplishments as an accomplished chef, cookbook author, food stylist, food consultant, and certified nutritionist. Born as a first-generation Latina, she channels her rich cultural heritage into her culinary creations, infusing them with a deep understanding of health and well-being. Her mantra, “It is a lifestyle, not a diet,” encapsulates her approach to the art of cooking, emphasizing its transformative potential.

A Journey of Culinary Excellence
Chef LaLa’s culinary odyssey began in her family’s restaurants, where her love for food was born. Her journey to culinary mastery took her to the renowned Le Cordon Bleu, where she immersed herself in the nuances of global cuisine. Recognized for her expertise, she has graced screens on Discovery Health National Body Challenge, America Now, Univision, Telemundo, and Fox’s hit show, THE REAL. Her appearances on iconic shows like the Today Show, Martha Stewart, and Dr. Oz have solidified her status as a household name in the culinary world.

A Visionary Entrepreneur
Chef LaLa is not just a chef; she’s a visionary entrepreneur committed to health and nutrition. She founded Chef Nourish, a Los Angeles-based meal delivery company renowned for its chef-crafted meals made with nutrient-dense, locally sourced, organic, gluten-free, and dairy-free superfoods. Her mission is crystal clear: to help busy individuals lead their healthiest lives through convenient, yet nourishing, food options.

Catering to Unique Health Needs
What truly sets Chef Nourish apart is its specialization in providing nourishment tailored to individuals grappling with comorbidities associated with dietary restrictions, such as cancer, diabetes, and heart disease. Chef LaLa’s culinary expertise shines as she crafts meals that meet the specific needs of those facing health challenges, turning dietary restrictions into culinary triumphs. Her commitment to promoting a healthy lifestyle extends to her Nutrition & Lifestyle Medicine certifications from Harvard Medical School,,making her a trusted source of guidance and empowerment in the world of nutrition.

A-List Celebrities: A Testament to Excellence
Chef Nourish’s allure extends well beyond individuals with dietary restrictions. A plethora of A-list celebrities, who seek not only a healthy lifestyle but also the radiance of the red carpet, have chosen Chef LaLa’s culinary expertise to meet their needs. These stars have discovered that Chef Nourish offers not just meals but a transformative experience that harmonizes nutrition and indulgence, enhancing their overall well-being.

Knowledge is Power
Chef LaLa firmly believes in the transformative power of knowledge. Her educational credentials include a Professional Certificate in Nutrition for Optimal Health, Wellness, and Sports from San Diego State University, along with certifications as a Diabetes Self-Management Specialist from Penn State, Arizona State, and Central Arizona College. In recognition of her dedication, she has received the Latino Initiatives at Harvard Medical School Award from the Joselin Institute of Health.

Entrepreneurial Drive
As the CEO of the thriving Chef Nourish, Chef LaLa continues to seek scholastic growth. She has pursued further education at the Stanford Graduate School of Business Latino Entrepreneurship Initiative and the MIT Sloan School of Management for Entrepreneurship, exemplifying her relentless pursuit of excellence in all aspects of her career.

Chef LaLa is an embodiment of success, resilience, and unwavering dedication. Her journey from humble beginnings to culinary stardom serves as a beacon of inspiration for all, especially at the upcoming Hispanic women’s event, where she will undoubtedly empower and enlighten attendees with her expertise and passion for the culinary arts, the transformative power of knowledge, and her dedication to helping individuals overcome health challenges through nourishing, delicious cuisine.

Marabina Jaimes

Best known as “Mara” the Emmy Award Winning Host of PBS “Storytime”. Other credits include Carmen in Klasky- Csupo’s “Santo Bugito” (CBS), the principal subject in the documentary “Now En Espanol” (PBS), SMILF, Criminal Minds, Coco, Acapulco, and has shot several episodes of the soon to be released Bosch: Legacy.  On stage she has worked with legendary Latino directors Luis Valdez, (Bandido!) Jose Luis Valenzuela, and Jaime Jaimes (RIP – whom she was married to for 13 years, winning several theater awards under his direction). She also toured for 10 years with the late Luis Avalos’ Holiday Classic, Paquito’s Christmas, reaching the Kennedy Center Stage.

Patty Covarrubias

Patty Covarrubias, Founder of PC Consulting Group, is a distinguished expert with a remarkable track record spanning more than two decades in the Corporate Social Responsibility (CSR) and Social Impact domains. As Principal Consultant, she is deeply committed to collaborating closely with organizations, aligning her extensive expertise to help them not only achieve their CSR objectives but also initiate profound and lasting positive changes within their communities. Patty offers invaluable support to businesses and organizations in formulating thoughtful and purpose-driven initiatives seamlessly integrated into their operational and administrative structure, resulting in meaningful and significant social transformation.

Prior to her tenure at PC Consulting, Patty’s career included significant leadership roles in several renowned organizations, including Redfin, the Children’s Health of Orange County (CHOC) Foundation, BNP Paribas, Citigroup, and Washington Mutual, where she managed corporate social responsibility budgets and outreach programs.

Patty is actively engaged in community service as a member of the Board of Trustees for the Ronald McDonald House of Orange County, the Charitable Division Board at Queenscare Health Centers, and an Advisory Board Member for the Community and Culture initiative at the Segerstrom Center for the Arts. She also dedicated over a decade of her time to the USC Latino Alumni Association Board of Directors and contributed her talents to numerous other boards, including the National Latina Business Women’s Association, Familia Unida, Southern California Business Development Corporation, and Inland Empire United Way.

Patty received a Master of Arts degree in Communication Management from the USC Annenberg School for Communication and Journalism, and a Bachelor of Science degree in Public Policy and Management from the USC Price School of Public Policy. She resides in Orange County, CA with her husband and two young children.

Veronica Corona

Veronica Corona is Founder and President of CM Cleaning Solutions, Inc. a janitorial services company dedicated to keeping office buildings, medical offices, and retail centers clean in 25 states.

With more than 20 years’ experience in the commercial janitorial industry, Veronica is committed to providing personalized customer service, which gives the company a competitive edge. She has been known to roll up her sleeves and join a crew to ensure client satisfaction.

Veronica has a passion for people and establishing relationships. She often says, “We’re not in the cleaning business; we’re in the people business.” With that in mind, she makes sure her employees are happy who in turn make sure the clients are happy.

Veronica is an award-winning entrepreneur who has been honored by the California Hispanic Chamber of Commerce, Los Angeles Latino Chamber of Commerce, Hispanic Lifestyle Magazine, Ford en Español National Latina Business-Women Association-Los Angeles, NAWBO- National Association of Women Business Owners and La Opinion newspaper.

Business Consultant- Assisting business owners with strategic solutions in operations, customer retention and end to end business needs for the past 3 years.

Senior Director for a purpose-based online shopping club business, where she offers the best, most effective, eco-friendly, safe, and affordable common household, and wellness products for the past 5 years.

Best Selling Author of “Latina Empowerment Through Leadership” a collaboration with 7 other women.

An Alumni of UCLA Anderson School of Management- Development for Entrepreneurs Program (2012) and USC Marshal- Latina Executive Global Leadership Program (2015)

A Distinguished Toastmaster with Toastmasters International and Public Speaking Coach- develop high level skills when presenting your business or speaking in front of an audience.

With a strong desire to give back, to empower and inspire others, the bilingual Los Angeles native is active in her community and serves on the boards of several non-profits, including Vice-Chairwoman for California Hispanic Chamber of Commerce, Board Member for Los Angeles Work Force Development, and an advisor for #Latina Geeks and the National Latina Businesswomen Association (NLBWA). She is also past president of NLWBA Los Angeles (2012-2014)

When Veronica is not managing day-to-day operations in her businesses, volunteering empowering others or speaking on panels, you can find her spending time with family and friends, reading, and/or golfing.

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Connecting Latinas of Influence Series| Sponsorship Levels

CONNECT WITH OUR COMMUNITY
Our community is filled with inspiring stories, empowering voices, and a commitment to education. Hispanic Lifestyle"Connecting Latinas of Influence" series brings people together and creates experiences that linger in your heart.

For over 25 years, Hispanic Lifestyle has been at the forefront of recognizing excellence within our community. Our Connecting Latinas of Influence series is more than an event; it's a celebration of community leaders across the United States.

Feature speakers,  panelists share valuable insights on topics ranging from building generational wealth, establishing professional networks, developing leadership skills, to promoting health and wellness. Professionals, small business owners, community organizations, mega companies, gather with one common goal, to connect with the hard-to-reach and fastest-growing consumer segment in the United States: Latinas.

Don't miss this opportunity to find YOUR MOMENT! Join us and be a part of something truly special. Hispanic Lifestyle - We celebrate the extraordinary!

This is your opportunity to participate in the conversation by sponsoring Connecting Latinas of Influence Series produced by Hispanic Lifestyle.  We are offering several sponsorship levels for your consideration. Should you have any questions or require additional details such as specific pricing for the sponsorship levels, feel free to contact Richard Sandoval directly at 951.640.1146 or RDS@HispanicLifestyle.Com 

Presenting Sponsor

In-Person and Online Presentation Deliverables • Presenting Sponsor - Minimum Four Event Commitment

  • Listed in promotional materials (digital ads and video spots) as the “Presenting Sponsor.”
  • Speaking/Presenter and/or Panel Discussion Opportunity at the In-person events “or”
  • Interview segment feature in the “Online Presentation”
  • Selection of a Latina of Influence
  • Listed as “Presenting Sponsor” for the “Online Presentation” to be streamed online. 
  • 2 - 30 Second promo spots to be featured at the event and during the “Online Presentation” (client to provide)
  • 25 Admissions to the event
  • Exhibitor Opportunity
  • 6x Email Newsletter Ad (280 x 280 pixels)
  • Logo on additional promotion materials - (emails, video messages, via Youtube, LinkedIn, Facebook, Instagram, and Twitter)
  • Billboard AD on Event Page - size 970 x 250
  • Feature Article Posting - distributed online, email and social media network (client to provide)
  • Social Media Thank you posting (LinkedIn, Facebook, Instagram)
Regional Sponsor

In-Person and Online Presentation Deliverables • Regional Sponsor Minimum Two Events

  • Listed in promotional materials (digital ads and video spots) as the “Lifestyle Sponsor.” 
  • Speaking/Presenting Opportunity (approximately 5 mins) at our In-person event “or”
  • Interview Segment to be featured in the online presentation to edited as a separate posting
  • 1 - 30 Second promo spot to be featured at the event and during the “Online Presentation” (client to provide)
  • Selection of a Latina of Influence
  • 15 Admissions to the event
  • Exhibitor Opportunity
  • 4x Email Newsletter Ad (280 x 280 pixels)
  • Logo on additional promotion materials - (emails, video messages, via Youtube, LinkedIn, Facebook, Instagram, and Twitter)
  • Billboard AD on Event Page - size 970 x 90
  • Feature - Article Posting Posted on our HispanicLifestyle.com (client to provide)
  • Social Media Thank you posting (LinkedIn, Facebook, Instagram)
Community Sponsor

In-Person and Online Presentation Deliverables • Community Sponsor 

  • Listed in promotional materials (digital ads and video spots) as a “Community Sponsor.” 
  • Speaking Opportunity (approximately 5 mins) at our In-person event “or”
  • 1 - 30 Second promo spot to be featured at the event and during the “Online Presentation” (client to provide)
  • 10 Admissions to the event
  • Exhibitor Opportunity
  • 4x Email Newsletter Ad (280 x 280 pixels)
  • Logo on additional promotion materials - (emails, video messages, via Youtube, LinkedIn, Facebook, Instagram, and Twitter)
  • Square digital AD on Event Page - size 300x300
  • Social Media Thank you posting (LinkedIn, Facebook, Instagram)
Additional Details

Our Audience
Our platform, HispanicLifestyle.com has annual online audience of over 3 million visitors according to weblizer reports. The in-person Latinas of Influence series is projected to attract 100-200 attendees per event. Registration for Hispanic Lifestyle “Online Presentations” averages over 1,500 people.  Across the board, women between the ages of 24 -54 represent approximately 80% of our viewing audience consisting of community leaders, business owners and professionals. 

Terms and Conditions
Commitment for sponsorship is 90 days prior to event. Payment for event must be received in full 30 days prior to event date. Other arrangements must be made in advance. Discount is available for multi-event, multi-year commitments paid in advance.

Client’s logos and digital artwork must be received 45 days prior to the event. Client video messages to be showcased at the in-person event must be received 15 days prior to the event.

ATTENTION LATINAS OF INFLUENCE
Previously recognized Latina of Influence honorees, please update Hispanic Lifestyle on your latest activities. Send your updated bio and photo before August 15, 2023 to info@Hispaniclifestyle.com to be featured in our new online series “Connecting Latinas of Influence.

BACKGROUND
Hispanic Lifestyle started posting our Latinas of Influence listing formally in 2013 with an “In-Person” event which took place in Southern California. Over the last 10 years Hispanic Lifestyle has honored and shared empowering stories of over 300 women. Our past honorees bios and many videos are posted on our platform hispaniclifestyle.com

For sponsorship information, please contact Richard Sandoval directly @ RDS@HispanicLifestyle.Com

ABOUT THE VENUE | LUMINARIAS the RESTAURANT/the Movie
We selected this location for several reasons.  First are the spectacular views of the San Gabriel Valley. Second is the movie.  The story of four professional women who meet at an East Los Angeles restaurant called Luminarias to share secrets about their careers, love, family, and sex. Released in theaters in 1999 Luminarias, is directed by José Luis Valenzuela and written by Evelina Fernández.

The new modern and inviting Luminarias design features a lantern-illuminated entrance leading you into an open-concept Dining Room with large swinging chairs, floor-to-ceiling hinged windows, a vibrant social bar display, and an expansive outdoor deck. With sweeping views of the San Gabriel Valley from every seat, Luminarias is destined to be the next hot spot in Los Angeles!

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