Episode 10.6 | La Cocina and VPE Tradigital Communications

In this episode of Hispanic Lifestyle we talk with La Cocina a home for 30 up-and-coming businesses and a growing roster of graduates, representing all aspects of local food. As a result of these businesses and La Cocina’s support, community jobs have been created and thousands have been introduced to the flavors of the world. As a testament to their quality, the businesses of La Cocina sell their products locally, regionally, nationally, and even internationally.

La Cocina (pronounced la co-see-nah, meaning “The Kitchen” in Spanish) was inspired by its current home, San Francisco’s Mission District. This ethnically diverse and economically vulnerable neighborhood that thrives in part due to the many small informal businesses that serve the community. Food lies at the heart of this community, and you don’t have to look far to find hidden entrepreneurs in the kitchens of many homes.

We first featured VPE Tradigital Communications as part of our Survived and Thrived Business Series.  Since then founding partner John Echeveste retired and Patricia Pérez now is the leader of the 26 year old firm. In this segment we get to hear from Ms. Perez her thoughts and advice on communicating with the Latino community.

VPE Tradigital Communications is a Latino-owned, full-service agency that combines traditional and digital communications strategies to help clients engage with Hispanic and general markets in the U.S. and global markets around the world.

We appreciate the support and assistance of Darlene Tenes of CasaQ, a food writer, cooking instructor and television presenter. She is renowned for creating exclusive culinary events and cultural experiences which incorporate the traditions and customs of Spain, Mexico and Latin America.

Author: Richard Sandoval

Richard Sandoval is an award winning journalist who produces Hispanic Lifestyle a television program broadcasting on several PBS stations throughout the United States. editorial@Hispaniclifestyle.com

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