Event | MediaCon – June 20

The National Hispanic Media Coalition(NHMC) announces the 2013 MediaCon taking place June 20 at the Pasadena Convention Center in Pasadena, CA. For the second year, NHMC will  convene industry executives, celebrity talent and media insiders to discuss trends and emerging issues in the entertainment and media industry and the role Latinos are playing now and in the future of media.

MediaCon is uniquely designed to advance the image of Latinos in media by providing timely information through sessions such as the opening plenary which will address the state of Latinos in media. Thought-provoking panels that will inform how advertisers are courting the Latino consumer, the ways Latinos are using alternative platforms such as the internet to produce and monetize content; as well as MediaCon’s signature Empowering Latinas in Entertainment session to name a few. Attendees will include TV, cable, and film executives, as well as agents, managers, producers, writers, and directors.

“We received overwhelmingly positive feedback from last year’s inaugural conference. We are excited to put on MediaCon for a second year” said Alex Nogales, President and CEO of NHMC. “

The 2010 census combined with the 2012 Presidential election has made it clear that the Latino political and purchasing power are a force to be reckoned with. The purpose of MediaCon is to bring media and entertainment players together under one roof to discuss what is happening in the industry and how to use that information to further Latino interests.”

Discussing new ways to succeed in en evolving media industry will be distinguished leaders including Vincent Cordero, EVP and General Manager of Fox Deportes; Inez Gonzalez, Executive Vice President of NHMC; Harold Feld, Senior Vice President of Public Knowledge; Ivette Rodriguez, President of American Entertainment Media, the agency of record for the Hispanic market for filmmaker Robert Rodriguez, Giselle Fernandez, Emmy award winning journalist; Gina Rodriguez, rising star of Filly Brown; Sandra Condito, Consultant/Producer whose credits include Grindhouse and
Planet Terror; Susan Cleary, VP and General Counsel of the Independent Film and Television Alliance; Carlos Portugal, Creator of East Los High; Rodrigo Mazon, Content Acquisition and GM at Hulu Latino; Eric Rovner, Agent for William Morris Endeavor and key player in the development of emerging markets; Todd Christopher, Head of Alternative Television Packaging and Digital Entertainment at Gersh Agency; April King, Agent for ICM Partners; Mark Schulman, Manager with 3Arts whose clients include Mario Lopez, Tyra Banks and Nancy O’Dell; Luisa Leschin, Co-Executive Producer of The George Lopez Show; Alfredo Barrios, Executive Producer of Burn Notice; Ed Bernero, Executive Producer of Criminal Minds; Pam Veasey, Executive Producer and Show runner of CSI:NY; Clio, Effie and AME award winner Carl Kravetz, CEO of Vida y Salud and author of the AAAA’s “A Client’s Guide to Hispanic Marketing” ; Armando Azarloza, President of the Axis Agency in charge of cultural strategy for Clorox, Kohl’s and Absolut Vodka amongst others.

For additional conference information or to register, visit www.nhmc.org. For sponsorship opportunities contact Brenda Rivas at (626) 792-6462 or atinfo@nhmc.org.

Author: Richard Sandoval

Richard Sandoval is an award winning journalist who produces Hispanic Lifestyle a television program broadcasting on several PBS stations throughout the United States. editorial@Hispaniclifestyle.com

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