Spotlight | Donate Life at the Rose Parade

A Float with a Message and Purpose

Hispanic Lifestyle had the privilege of speaking with the staff and volunteers of the non profit organization Donate Life as they were preparing their float for the 2011 Rose Parade. Their entry in the 122nd Rose Parade is titled “Seize The Day” and we spoke with them about the organization and reason why that participate in the event.

We will be featuring Donate Life in an upcoming episode of Hispanic Lifestyle, so please stay tuned.

About the Organization.

Donate Life America, comprised of national organizations and 50 state teams across the United States, assists in mobilizing the transplant community to educate the American public about organ, eye and tissue donation and motivate them to register as donors. It manages the Donate Life brand and develops brochures, programs, kits and promotional items. For nearly a decade, it has designed campaigns for departments of motor vehicles, the general public and multicultural audiences and leads the Donor Designation Collaborative.

Donate Life America, was founded by the transplant community in 1992 to educate the public about organ, eye and tissue donation and avoid duplication of effort. It is a 501(c)(3) organization based in Richmond, Virginia, operating with funds from general contributions and the annual Donate Life Assessment of transplant centers, organ procurement organizations and histocompatibility labs as well as generous donations from other members of the organ, eye and tissue transplant community and others.

These pictures were taken on December 26, 2010, the beginning stages of the preparation of the float.

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Author: Richard Sandoval

Richard Sandoval is an award winning journalist who produces Hispanic Lifestyle a television program broadcasting on several PBS stations throughout the United States. editorial@Hispaniclifestyle.com

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