South Coast Plaza Fashion Night Out’11, a set on Flickr.
PAPYRUS Launches the NIQUEA.D Collection at “Fashion’s Night Out” and Greeting Card Line by Rami Kashou
Dominique Schurman, CEO of Papyrus, today announced that the popular card and paper store will celebrate this year’s Fashion’s Night Out with a fashion celebration at their South Coast Plaza location. Scheduled for September 8th, Fashion’s Night Out is a global initiative launched in 2009 by Vogue editrix Anna Wintour to celebrate fashion, restore consumer confidence, boost the industry’s economy, and put the fun back in shopping. Since then the event has grown exponentially, expanding nationally in 2010 to over 100 cities and globally into 15 countries.
Papyrus will unveil the NIQUEA.D collection, a new brand that features an irresistible collection of jewelry, purses and accessories, all designed to intrigue and inspire while blending old world charm with new world glamour. Renowned fashion designer and “Project Runway” runner up, Rami Kashou, will be in attendance to reveal his greeting card line by NIQUEA.D which features dress designs in 3D and will be sold exclusively at PAPYRUS in select locations.
In addition, Kashou’s talent for unique design will be showcased in a display of extraordinary original couture dresses that were unveiled during last year’s Fashion’s Night Out in Los Angeles and San Francisco. Styles include an Origami Birthday Dress, Pleated Paper Wedding Dress, Holiday Collage Dress, Flamenco Dress and are made from paper liners, greeting card stationary, gift bags, wrapping paper, flowers and ribbon. The looks will be highlighted in a photo shoot-type setting complete with photographer, models and live music.