Fender Musical Instruments Corporation (FMIC) celebrated the 25th anniversary of its factory in Ensenada, Baja California, Mexico, on Friday, July 20. “We are very proud to have reached such a significant milestone,” said Sergio Villanueva, senior vice president, global manufacturing, for Fender Musical Instruments Corporation. “The level of craftsmanship produced in this factory is a testament to its success.” More than 1000 guests, including local dignitaries, company executives and factory employees, commemorated the facility’s 25-year anniversary with spectacular fireworks displays, live mariachi music, performances by Escuelita Fender, Grupo Fandango, and the popular Norteño band Intocable.
About Fender Musical Instruments Corporation
Fender Musical Instruments Corporation (FMIC) is a leading, global musical instruments company whose comprehensive portfolio of brands includes Fender®, Squier®, Guild®, Tacoma®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others. Fender® instruments include the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars. For more information, visit www.fender.com.
In 2007, FMIC acquired KMC Music, one of the largest independent U.S. distributors of musical instruments and accessories. In 2011, KMC Music and Musicorp united their sales and catalog divisions as KMCMusicorp, creating a leading wholesaler of musical instruments, accessories and lighting equipment. KMCMusicorp produces and/or distributes Ovation®, Takamine® and Hamer® guitars; Latin Percussion®, Gretsch® Drums, Gibraltar® Hardware, Toca® Percussion, Sabian®cymbals and Genz Benz® amplifiers and more. For more information, visit www.kmcmusicorp.com.