NCLR (National Council of La Raza) announced Comcast NBCUniversal Telemundo as the Official Broadcast Partner of the “2014 NCLR ALMA (American Latino Media Arts) Awards®” LIVE on MSNBC. This year’s broadcast will air on Friday, Oct. 10 at 10:00 p.m. ET/7:00 p.m. PT in association with BIG VIDA Entertainment.
“The ALMA Awards is a proud tradition for NCLR and we’re excited to continue our strong partnership with Comcast NBCUniversal,” said Janet Murguía, ALMA Awards Executive Producer and President and CEO of NCLR. “This awards ceremony recognizes the impact Latinos are making in the entertainment industry and highlights incredible stories of how these celebrities use their national and global platforms to raise awareness of the causes important to them and the Latino community.
“Comcast NBCUniversal Telemundo is thrilled to be the Official Broadcast Partner for the 2014 NCLR ALMA Awards,” said David L. Cohen, Executive Vice President of Comcast Corporation. “We are proud of our partnership with NCLR and consider the ALMA Awards a highlight of our Hispanic Heritage Month celebration across our on-air, on-demand and digital platforms.”
The telecast will air during National Hispanic Heritage Month and celebrate the contributions of Latinos in the entertainment industry, highlighting the year’s outstanding achievements with tributes to career excellence and outstanding philanthropy, as well as inspiring musical performances and acts. The special will be produced by Flavio Morales, Sergio Alfaro and John Ehrhard, executive producers of Latino-led BIG VIDA Entertainment. Also serving as executive producers are actress/activist Eva Longoria and Janet Murguía.
“We’re extremely grateful to NCLR and MSNBC for bringing back BIG VIDA to produce the 2014 NCLR ALMA Awards,” says Alfaro. “We are proud of the direct role we had in helping NCLR move in a new direction with the show, and we saw the positive impact on MSNBC’s viewers. Latino media is exploding and ALMA is hitting a milestone this year. We look forward to working with our partners to help raise the bar once more for the viewers.”
The barrier-breaking awards show is the only nationally televised prime-time English-language program celebrating Latino contributions to entertainment and media. Last year’s recipients included director Robert Rodriguez, musician Carlos Santana and actress Rosario Dawson. Eva Longoria and TV personality Mario Lopez hosted.
On-air programming for the 2014 NCLR ALMA Awards will include:
- “2014 NCLR ALMA Awards” LIVE broadcast of a one-hour awards special:
Friday, Oct. 10 at 10:00 p.m. ET/7:00 p.m. PT on MSNBC
- “After the ALMAs” LIVE broadcast of a one-hour news special on issues affecting the Latino community hosted by MSNBC’s Alex Wagner with Janet Murguía and others:
Friday, Oct. 10 at 11:00 p.m. ET/8:00 p.m. PT on MSNBC
Fans will access related programming including the “2014 NCLR ALMA Awards All Access Red Carpet Special” with performers, presenters, hosts and honorees on the red carpet as well as encore presentations of the “2014 NCLR ALMA Awards” throughout Hispanic Heritage Month on mun2. Exclusive celebrity interviews and behind-the-scenes footages will be available for Comcast Video on Demand and on Telemundo.com/ALMA.
“This year NCLR also celebrates our 15th broadcast of the ALMA Awards,” Murguía added. “While we have honored many icons in America’s entertainment and pop culture, I am amazed by the deep pool of talent from the Latino community we have yet to recognize. I have no doubt that the 2014 NCLR ALMA Awards will bring together another tremendous, star-studded showcase.”
For additional information, including announcements about the host, presenters and performers at this year’s ceremony, visitwww.almaawards.com, use the handle @almaawards on Twitter, and visit instagram.com/almaawards or use hashtag #ALMA14 on Instagram.
Exclusive photos taken by Richard Sandoval for Hispanic Lifestyle