Since 1995 award winning Hispanic Lifestyle Magazine has set a high standard in publishing stories and producing events that capture the passions of the Latino community. Hispanic Lifestyle has been recognized by several federal, state and local organizations for featuring stories about healthcare, education, business and entertainment. We are committed to promoting positive images of the Latino community.

OUR TARGET AUDIENCE

From the beginning Hispanic Lifestyle targets a core audience of 65% Women, 35% men, in the age range of  24 to 54. Our audience is interested in Latino community/cultural activities. Hispanic Lifestyle specifically targets Latino business owners and/or professionals, educators and community leaders that are most often decision makers. Our audience has an average household income 150K+ annually.

EVOLUTION

In 2005, after ten years of publishing newsletters and magazines, RDS Media

Group Inc., hit the airwaves with a weekly, PBS television version of our award winning publication. The television program profiles people and events that make a difference on the Latino community.  Our target market is second generation, english speaking, professional Latinos with an emphasis on attracting women viewers. Within the Southern California region alone, there is a potential to reach over eight million Latin

os. Hispanic Lifestyle has a first run broadcast on KVCR-PBS covering the Inland Empire, (including the Coachella Valley) and most of Southern California on Dish Network and DirectTV. Hispanic Lifestyle is also broadcasted on KLCS-PBS in Los Angeles county.

To maximize viewership, we re-broadcast each episode on various cable systems throughout Southern California.

Also, in 2005 Hispanic Lifestyle began an internet distributed radio show, commonly known as a Podcast. The shows focus is establishing a national dialogue of issues affecting the Latino community. The show has quickly established itself as the premier internet program for Latinos in America.

Building a direct connection with our audience, year after year Hispanic Lifestyle has produced standout annual events such as our Latina Conference, Business Expo and Conference and the Inland Empire Hispanic Image Awards.

COVERAGE

In 2008 Hispanic Lifestyle’s editorial focus is on the activities of California Latinos. It is our objective to have our television program broadcasted on PBS stations throughout the state of California.

Our goal is to continue to expand and increase the audience of Hispanic Lifestyle’s products and services to the fastest growing consumer market in the United States, the Latino community.

If you are interested in receiving underwriting sponsorship opportunities information regarding the activities of Hispanic Lifestyle, we would be glad to forward our media kit in PDF format.